On the Buses!
The Trust writes to politicians and engages with the Club on how best to get City fans to and from VP on match days and on a night.
First of all, the Trust is aware that many supporters rely on buses to and from matches. We are also aware that many more would use the buses if services were more frequent, reliable, and run for later on an evening during the week. As a campaign interest, it always scores well on our online surveys.
After recently getting a response from the West Yorkshire Combined Authority (WYCA) Bus services Team, we had an opportunity to Speak to Adam Keizer, Bradford City’s Sustainability Lead, and we met on Monday 10th November.
We discussed the special offer with First bus – the matchday code which is now valued at £4.50 and is available during the week. It also has a discounted monthly travel for £10 off a monthly ticket for season ticket holders.
We discussed the letter we received from the WYCA which raised the fact that the Mayor “has made the decision to Franchise the bus network in West Yorkshire, this is a lengthy process with services becoming operational from April 2027”. One of the reasons it will take so long, it was said, is because all the bus companies will operate until their contracts finish.
Up to now, the bus transport system is deregulated meaning services are run on a for-profit basis by private bus operators who set the routes, fares and timetables.
In the UK bus franchising means that a local transport authority (in our case the WYCA) takes back control of planning the bus network, including routes, timetables, and fares, and then awards contracts to private companies to operate these services.
This has come into being as a result of the Bus Services Act 2025 - is a new UK law that became effective in late October 2025, aiming to improve bus travel by giving local authorities more power to franchise services and allowing them to own bus companies.
The Club want to survey season ticket holders to do a wider study around the transport routes of where people live and are looking to work with Bradford University on this research.
They are also looking at partnerships with rail links and what other clubs are doing to support fan travel. They are also looking at our Community Foundation and digital resources to help.
The response from the WYCA did give insight into the fact that bus operators were asked to ‘consider providing additional provision on these days’ – when there are evening matches.
Matchday is embedded in the Clubs sustainability plans because of the amount of people it brings to the stadium, and the Club therefore feel responsible as to how it provides supporters it’s services. It wants to get a good understanding about how supporters get to and leave the stadium.
They have plans to have matchday ambassadors to help supporters but are not sure what this could look like. They want to get this up and running from February onwards
As Bradford City are part of a network of professional football clubs they can all help each other with advise on what they do best. The trust is also part of it’s own network of Supporters Trusts and other fans groups and through our network we can also provide help and advice, and we can find out whether sustainability embassadors are something that is being done at other clubs.
The Club is signed up to EFL Green Clubs, a voluntary scheme that encourages clubs to improve their environmental practices and operations. The Club is ‘Silver’ in awards status and hopes to be ‘gold’ next season for its’ efforts.
It is committed to being responsible for carbon emissions and supports the target of reaching net zero.
According to the Dirty Tackle report, professional soccer’s annual carbon emissions are 66 million tons of CO2e. Sponsorship and air travel are the two biggest factors, but merchandise waste often passes unseen as a hefty contributor.
The UK football industry, primarily through the Premier League and its clubs, has committed to achieving net-zero emissions by 2040, with an intermediate goal of a 50% reduction in greenhouse gas (GHG) emissions by 2030.
Here are some of the headline grabbers of what the Club have achieved so far in terms of environmental sustainability through the Greener Bantams campaign:
- From next year over 90% of the stadium energy consumption will be supplied from renewable energy (inc the solar panels at the stadium)
- 96% of our matchday waste is recycled - the rest is used for refused derived fuel (RDF) - none of our waste goes to landfill
- Our macron playing kits are made from sustainable materials (recycled plastics)
- The club has installed EV charging points and bike racks at the stadium, we also have these at our training ground
- We have committed to planting a tree for every goal we score to support biodiversity in the local area
- We will be calculating our carbon footprint this season to use as a baseline and set long term reduction targets
- We will be looking to do some fan travel surveys to look at how we can support sustainable travel options on matchdays
Click here for the Club’s Greener Bantams annual report from 2025/26 season and latest sustainability news.
The Trust is doing it’s own extensive survey that covers a wide range of issues both, Bradford City and wider national for the regular match-going City fan and should take around 10-15 minutes to complete. The results will help the Trust Board in understanding your views and enable the Trust campaign more effectively on your behalf. We last did this in the 2023/24 Season, and we want it to be bigger and more successful than that. Click here to take part.












