STRUCTURED DIALOGUE

There has been a huge emphasis around fan engagement in recent years, and the fan-led review (a process of consultation with the Football Supporters Association (FSA) along with affiliate supporters trusts) was a necessary prerequisite for an in coming Football Governance Bill.

We have gauged the Club’s views over recent years about the many key aspects of football such as FSA proposals within the Fan-Led Review, the Governance Bill, and national issues such as TV revenue and redistribution as well as, of course the concerns that affect Bradford City supporters.

We value the Club’s readiness to engage with us and we look forward to working closely on initiatives that bring supporters together and Bradford’s diverse community together to ever improve and enrich the Club’s fan engagement process.

A potted history

In 2012 there was a commitment by the Football Authorities that “Clubs will be required under league regulation to set out in a structured format the ways in which they will consult & engage with different supporter interests & groups.” 

In 2014 the Government launched an Expert Working Group (EWG) on issues relating to Supporter Ownership and Engagement.

In 2016 the EWG report put forward a series of recommendations in relation to structured dialogue that were endorsed by the PL, EFL & FA.

And in 2001 came the Fan-Led Review and Report which has developed into the Football Governance Bill in 2023.

So, what is it then?

The purpose of a structured dialogue is to provide an effective, formalised means of communication between the leadership of clubs at board/senior executive level and democratically elected supporter representatives.

This ensures clear understanding on all sides of key issues of importance to the club and its supporters. It's important to provide supporters with the opportunity to learn more about the business model of their club and the constraints under which the board operates. Fans may wish to see the team improved, but not at the cost of the club's solvency and stability.

A constructive relationship between the board of a football club and its key supporter representatives can help decisions be better understood and communicated to fans, particularly during more challenging times.

A club and its supporters may not agree on everything but, by having a suitable channel to discuss the topic, it will at least clarify the viewpoints from all sides and may help all parties to understand the thinking behind those views. Indeed, it is largely beneficial and progressive for clubs to have a positive and proactive approach to engaging with their supporters.