Report of Meeting with BCAFC

March 26, 2024

Bantams Supporters Trust met with the Club on Monday 26th February. It was a useful and productive meeting.

 

So much has happened since the last meeting. On the pitch we have seen improvement and the game against Wycombe in the semi-final of the EFL Trophy, despite losing, was widely seen as the best home performance this season so far. However, progress on the pitch has been halted due to the weather more than once this year.

 

Much of our discussion goes over our recent survey findings, and the survey itself covers some of the national picture as well, and the topics are regular features of what we discuss in these meetings. So, without further ado lets dive into it.

 

Report of the Meeting

 

Survey

The Trust reported that over 160 supporters took part in the survey and explained that 60% were non-members, and 40% were members of the Trust, and that the majority taking part were of an older age group, predominantly white male living in Bradford and west Yorkshire area, and 17% identified as Women.

 

Season tickets

The survey covers last season as well as the take up for this year, so, most supporters who took advantage of the early bird offer renewed in this way this season, and there was a slight increase on this seasons.

 

Digital

We also explained most pay in one go and most were satisfied with the process of purchasing season tickets. Breaking that down further, the levels of satisfaction are lower when it comes to digital ticketing over a physical card. It is likely that this is an age preference.

 

Matchday tickets

The vast majority, 87% strongly agree that they represent good value. 45% strongly agree with an online discount, whilst 41% strongly agree that £20 is a fair price for a matchday ticket, and 46% strongly agree that £15 is a fair price for the advance online ticket price.

 

The Club were clear that matchday prices were not going to become cheaper.

 

Bantams Membership Scheme

We explained that 70% of our participants were not members of the scheme. This may have been an age thing. 58% said that as a season ticket holder they felt they were Club members. And 49% said the benefits we not worth the price.

 

Of those that were members, there was no overall majority in terms of what enticed them. 54% said it was the loyalty points, 52% felt they wanted to contribute more to the Club and 4% said they were induced by the special offers.

 

Loyalty Points

There was no overall majority. Most people at 33% felt they didn’t have enough points to buy the away tickets they wanted. 25% said they had enough loyalty points to purchase all they wanted and 23% said they couldn’t buy any at all due to not having any points.

 

The Club found it hard to believe that some couldn’t buy any for not having enough points as most away tickets ended up being made available to season ticket holders and many went on general sale.

 

Perhaps there is a layer of supporters not constantly looking when away tickets come out with the perception they are not going to be able to get one because they don’t think they have enough points.

 

It was asked about whether the times of ticket release have changed as sometimes they’ve gone on sale at mid-day. It was said that they do sometimes resale in less than 24hr hours.

 

It was pointed out that if the team vastly improves on the pitch, the demand will be greater.

 

A point was made that smaller grounds with limited away capacity was a constant issue in the lower leagues.

 

It was pointed out that the loyalty point scheme was still fairer than the priority card. It was said that the Priority card didn’t work as it was taking money off supporters on the premise they’d get a ticket.

 

It was suggested from the Trust that the Bantam Membership Scheme acts in a similar way to the old priority card as it costs and the 100 loyalty points is an incentive in a competition to get more in order to buy away match tickets.

 

The programme

There was no overall majority view on this. No, probably not like to see it back won out at 37%. 27% did definitely want to see it back, and yes probably came in at 19%. And 15% said definitely not. So, it is likely that certainly the older age bracket would’ve liked to see it back but there is a wider reluctant acceptance that it won’t return.

 

The Club definitely said it was not cost effective to produce, and even the sponsors were not bothered about it as not many were actually bought. Colchester’s free programme was mentioned but theirs was run at a loss.

 

It was said that it was not only waste in money, and cost club money, but had an environmental impact. There was a lot of waste. 

 

The Club were committed to souvenir programmes – if we are in a glamour cup tie for example. This was felt to be a good concession.

 

Kiosks and bars

35% visit them every game and 20% rarely / occasional, 16% never, and 13% most games.

 

Value for money

The majority answer was ‘adequate’ at 37%. The second highest answer was poor at 27%. Very poor scored as much as 19%, whilst ‘good’ got over 19%, with ‘very good’ receiving over 1%.

 

Many popular additions to catering options Tiffins can’t do for the moment. Most supporters who took part in the survey want chips, 60%. Everything else was inconclusive. Gravy and mushy peas both scored 15%. Bitter / ale scored 18%, vegetarian alternatives scored 17% and both Bhajis and Samosas scored 21% and 20% respectively.

 

Other suggestions to improve in-stadium offerings reflected a dissatisfaction. Better quality of service, food and cheaper prices were all suggestions. Less queuing, cash sales, opening more kiosks pointed to the need to improve the services.

 

It was said that takings on the catering were on the up, and requests for things like gluten free products or vegetarian options for example were not done in general because the demand for them was not enough.

 

It had been said by Doug, the Manager of Tiffins catering that food requests could be emailed in. However, it was said that supporters who had arranged for something to be brought in would have to pick it up at a bar /kiosk.

 

Indicating levels of agreement on a range of statements/topics

The Trust doing a good job in representing supporters

Almost 24% strongly agreed, almost 37% somewhat agreed, and over 32% sat on the fence saying they neither agree or disagree, while nearly 5% somewhat disagreed and over 1% strongly disagreed.

 

The Supporters Board do a good job in representing supporters

15% strongly agreed, with 36% somewhat agreeing. 39% neither agreed nor disagreed, and 4% somewhat disagreed while nearly 5% strongly disagreed

 

Feeling that Bradford City’s supporter engagement is good

Over 15% said they strongly agreed, and over 46% somewhat agreed, and over 29% neither agreed nor disagreed. Only 6% at the time somewhat disagreed and over 1% strongly disagreed.

 

The Club felt quite pleased with this.

 

Feeling that Bradford City cares about you and your views

Only 8% strongly agreed with that statement. 40% somewhat agreed, and almost 32% neither disagreed nor agreed. Nearly 14% somewhat disagreed with over 5% strongly disagreeing with that statement.

 

Swearing and bad language is part of watching football

Over 13% strongly agree, with over 30% somewhat agreeing. Slightly less, 27% neither agreed nor disagreed with over 17% somewhat disagreed and nearly 11% strongly disagreed. There was no overall strong opinion about this.

 

We agreed with the Club on this one that swearing and bad language is widely accepted at football, and it is a society problem, and if we are trying to make football more inclusive to wider, diverse groups, then it needs to improve.

 

Importance retaining the 3pm blackout to protect lower league clubs

There was a stronger opinion felt about this one. 41% strongly agreed with this, and just over 26% somewhat agreed, with over 19% of you sat on the fence. Only 8% somewhat disagreed, and only 3% strongly disagreed.

 

This is in line with the national view of football fans.

 

The Club’s opinion was that football would be better if it was removed, saying that if fans couldn’t get to a game they should be able to have a choice of watching it on TV. They didn’t feel that smaller clubs would lose their regular footfall. They feel there is a fear that supporters may choose to be sitting at home over coming to the game.

 

It’s right to ban fans from drinking within sight of the pitch

There was no really strong view about this one. Although nearly 28% of you strongly agree and 24% somewhat agree. Just 16% sat on the fence on this with the same percentage somewhat disagreeing. Almost 13% of supporters strongly disagree.

 

It was said that fans on the continent drink on the terraces. The Club thinks it is a draconian law. The club felt current ban means that people are more likely to binge drink before a game, rather than drink slower during a game. The Trust felt it was a justifiable point.

 

Football is doing enough to encourage diversity and welcome Women, LGBTQ people and ethnic minorities to the game.

There was no strong majority opinion on this. Almost 15% strongly agree and over 35% somewhat agree. 34% are on the fence on this one, whilst only 6% somewhat disagree and 4% strongly disagreeing.

 

There should be an independent football regulator to ensure football clubs are run sustainably.

There is a stronger opinion felt about what you think this. Over 47% strongly agree that there should be an independent regulator. Over 34% somewhat agree whilst over 10% are sat on the fence. Over 4% somewhat disagree and just over 2% strongly disagree.

 

It was pointed out that time is running out before the end of parliament and it is difficult to see the White Paper (Fan-Led Review Report) being voted on at this stage

 

TV companies having too much sway in deciding kick-off times/schedules

There is definitely strength of feeling on this. Over 64% strongly agree with this whilst 28% somewhat agree. Nearly 7% are sat on the fence and only 1% strongly disagrees.

 

The Club believe this is the direction of travel for football, but at the same time there is a concern supporters could be over saturated by the power of the broadcasters.

We know that there is a heavy reliance on the expected income of TV broadcasting deals that can help clubs competing in the transfer market, but if broadcasters are dropped or fail to make a profits this could affect the continuity of expectation from club, which in turn may increase the likelihood of financial concerns.

 

Purchasing a season ticket TV package that exclusively shows all Bradford City’s away matches.

30% strongly agreed whilst 28% somewhat agreed. 23% were on the fence, and 5% somewhat disagreed while 9% strongly disagreed.

 

The difficulty with this one is in the lower leagues Clubs will always prefer bums on seats, and of course there are of course issues around the 3pm blackout which would mean none of our Saturday away fixtures would be at 3pm.

 

The bigger clubs can always not worry about bums on seats as they pretty much sell out away ends, and not worry about teatime or evening weekend kick offs as demand for tickets nearly always exceeds capacity.

 

The Club strongly agreed with wanting this. They referred to the 3pm ban saying that we have been living with the ban for so long that people have got used to it, and there is a fear of removing it because smaller clubs feel they will lose out to the armchair fan.

 

I consider myself a supporter of the Bradford City Women’s team

Only, nearly 8% strongly identified with it. 18% somewhat agree, and 44% where not that really bothered one way or another. 12% somewhat disagreed and 10% strongly disagreed.

 

It shows that despite the razzmatazz around the national women’s team and the bigger brand clubs, it has not had that transformative effect with our support base, and it is probably the case at many other clubs in League 1 and 2.

The Club agreed that the Womens’ game hasn’t really hit beyond some of the leading Premier League clubs.

 

Of the various initiatives supporters would like the Trust to focus its campaigns and communications on:

  • Improving the atmosphere came out top with 47%;
  • Linked to that was safe standing / railed seating at 34%;
  • Registering Valley Parade as an Asset of Community Value (ACV) received 38%;
  • 33% selected Working to lower ticket pricing/reciprocal deals with other clubs;
  • 28% opted for Supporting diversity initiatives such as Kick it Out and Fans for Diversity campaigns;
  • Nearly 27% want to see us working to improve the policing and stewarding at home games;
  • and 26% want to see us work with the Club and police to improve away travel and matchday experience;
  • and 24% of you want us to support local community initiatives.

 

Other suggestions were: disabled parking, catering, events, the steps up to the pavement behind the Kop get too congested and there's ample space to widen them.

 

The Club said regarding widening the steps to the pavement from the kop, that the road is the responsibility of the Council.

 

Liaison Officer developments

It was reported that they now have taken on three volunteers for the disability SLO role, and Marco Townson overseas the different SLO areas.

 

Season ticket prices and special offers for next season

It was reported that the Club hadn’t yet decided on their options, and whilst freezing the price at £198 was an option, over the last 3 seasons it had stayed the same price, but the cost of running the Club operations have increased, their overheads have increased by 32% and they may have to look at increasing cost.

 

Railed Seating

The Trust suggested using this opportunity to raise the £70 - £80 estimated cost to fund the implementation of railed seating for those wanting to create the atmosphere and who would like the choice to stand in a designated area through marketing a specific area of the ground through season tickets. So for example, the Trust suggested, if everyone paid an extra £3 over two seasons for two railed seated areas of 2,000 it would pay for itself.

 

It was explained however that the Club had more immediate pressures in maintaining fixtures and fittings within the stadium. Roof repairs was cited as an example.

 

Premier League Proposals

This largely refers to offers to the EFL from the PL money to be cascaded down where there is no agreement yet. An element of this is linked to the PL’s deal with TV Broadcasters, and linked with the TV package is FA Cup proposals which would mean no replays and rescheduling. Semi final and final ticket pricing among other things are also been discussed.

 

Improving our Structures Dialogue with the Club

It was explained that the Trust felt whilst there is much gained with the Club in terms of it’s ongoing discussion and debate through our structured dialogue, the Trust has not been on a same level playing field as the Supporters Board (SB). A Trust aim is working with the Club on projects. For example, consultation about the season tickets for next season could’ve involved both the Trust and SB. Club publicity of its structured dialogue with the Trust is another example raised.

 

At some clubs they publicise jointly agreed reports of meetings is another good practice example.

 

The Trust feels it is fantastic that the Club gives the amount of time it gives us, and we discuss things that are national as well as all things Bradford City in a way that is not done with the SB.

 

We meet three times a season with the Club, which is well within the recommendations for structured dialogue.

 

It is true that as we are an independent organization it is important to maintain that independence, however, building a partnership for example, being involved in any consultation exercises, being involved in a process, a community partnership, a diversity or inclusion campaign, joint work on policing and stewarding of away matches, and being part of something which raises the profile of a specific project and the Trust’s profile is something that many other Trusts have achieved and we have achieved in the past.

 

In many ways, the Trust feels that it has made progress in being able to have this structured dialogue with the Club that it hasn’t had before, however, it is always good practice for both the Trust and Club to be jointly looking at ways of improving in building on the good relationship we have.

 

Finance

Commercially the Club is growing, on the ticketing side the Club is down, and catering the Club is doing better.

 

Paperwork will be published for all to see when the accounts are done.

 

Ownership

It was asked about Stefan Rupp coming to attend. It was suggested that he didn’t have to physically attend, it could be on a Zoom call and it was suggested with both the Supporters Board and ourselves.

June 4, 2026
As the season draws to a close and the euphoria of cementing our place in the play-offs has subsided, our thoughts return to the events of 41 years ago. Myself, Helen and Manny were invited to the town hall before the memorial service as representatives of the Supporters Trust. This gave us the opportunity to meet up with the representatives from the Lincoln City delegation – Biff Bean, who is the lead on the Community Trust and Gavin Gordon, representing the Lincoln City Former Players’ Association. After congratulating them on a phenomenal season and discussing their club's plans to increase the capacity of Sincil Bank for next season, during these conversations it was interesting to hear how much fan involvement happens at Lincoln. Also how the club itself actively supports and encourages outside groups, such as the former Lincoln City Players Association. These have a team and still play charity matches. I personally think our beloved City could take a leaf out of Lincoln's book in this regard, because as a club we are certainly lacking in this department. As was blatantly obvious to me and Helen when we talked to Gregg Abbott he was the only ex-player in the room. We would’ve liked to have seen more! Eventually we got round to talking about the Lincoln fans' experiences of that day 41 years ago. Everyone has their own personal recollections of that day. But to hear it from the perspective of the away team hit home pretty hard with me. On returning to the bus they had travelled up on and doing a head count, they realised two of their number were missing. After remembering they had got tickets for the stand, all they could do was wait. After an absolute age the group realised their fellow fans weren't returning, so they enquired which hospitals the injured were taken to. They then spent hours driving round the hospitals to find out information. Eventually the decision was made to return home. I personally can't imagine being put in that position, not knowing whether your mates had been injured or died. Then having to leave them behind. The service itself was as emotional as always. It always brings tears to my eyes, especially when the families go forward to lay their wreaths and floral tributes. We went forward and laid a wreath on behalf of the trust. Special thanks to John at Blossoms Florist for designing and putting together our wreath. Which incidentally will always have red and white flowers intermingled with the claret and amber. This is to represent the two Lincoln City fans that lost their lives that day. After the ceremony we raised a glass to the 54 City fans and the 2 Lincoln fans who never came home. These are two cities whose fans have become bonded by tragedy. Even though we have both been in different divisions for a long time, the respect and friendship between our two clubs is stronger than ever. We will always remember the 56 souls who never came home. And as the song goes: "They will never walk alone" Tony Deacon
May 27, 2026
Over the course of the 25/26 season we ran an extensive fans’ survey to encourage supporters to tell us your views on a wide range of topics. Over 70 supporters shared their views, highlighting strong season ticket uptake and generally positive matchday atmosphere. Fans support improvements such as safe standing and better engagement. Key concerns include catering quality, service speed, and stadium facilities. Supporters also called for fair ticket pricing, improved communication, and greater recognition of the club’s history. The last time we did something like this was during the 22/23 season. Our intention is to feed this back to the Club to help form Club thinking on supporters’ views. Members and non-members of the Trust Given that this is a Supporters Trust survey, over half were not members – 56% but a significant number were indeed our members’. Age, gender, background and where you live Out of all that took part, the vast majority ranged from mid 30’s through to over 65, and indeed those over 65 was the majority with 45 to 55 being the second highest number, and 55 to 64 came just before that. Only a small number of younger people found interest. Surprisingly the numbers of 18 to 24 year olds were larger than those of the slightly older category of 25-34. The vast majority of participants were white and male and most of you also live in the Bradford / West Yorkshire area. Disability Over 13% of you said they have a form of disability. Season tickets for 24/25 Nearly 83% of you said that you were season ticket holders for the 2025/26. Season 24/25 match-going, match day tickets This section of the survey had a lower number participation. It reflects the lower number generally that buy individual match tickets compared to the greater numbers that have season tickets, and cup runs have been low. But also it is about the 24/25 season. So here are some standouts: When asked about how many home matches you attended, most said they had only been to between 1 and 5, over 54%. Between 11 and 15 got none and between 16 to all matches received shared over 15%%. It shows that almost all taking part we not season ticket holders. When asked about how you buy match day tickets, nearly all of you said online, in advance and a couple of you said you get them at the ticket office. When asked about using the Club app to buy tickets, most of you didn’t use it (less than 50%), and out of those who did use it, the ratings showed a mixed picture. Very good and good outweighed the adequate and poor, but not massively. It shows there may still be issues about buying tickets online and using the app. Where do you sit at Valley Parade? This got more participants back. Most of you said the main stand. The lower tier of the Kop got the next favoured area, then upper tier, then Midland Rd and then the NW Corner. The atmosphere at Valley Parade Most of you rated it as very good (well over 50%) and a little over 40% rated it as ‘good’. Flags, an improvement to the atmosphere The overwhelming answer to that question was yes – Yes definitely and yes somewhat were the most chosen answers from you. Safe standing to improve atmosphere Asked whether you would like to see safe standing to improve the atmosphere most of you said yes. And remember, overall this is an older audience filling in this survey. There is a realisation that standing is popular especially among young people. Those of you that would have it as a choice is almost 70%. Ideas to improve the matchday atmosphere / experience Many chose to write about their thoughts and ideas about the whole matchday experiences. 23 commented and all were valuable, matching some of the issues we have already raised with the Club this season. Issues around needing to move together those who insist on standing, or make sure the stewards can get them to sit down, as it spoils the game for those behind them, is a common thought among today’s set of fans. Comments also about moving the atmosphere section around and it displacing many fans from the most recent move to B block is still an emotive issue as well Flags and banners, scarves in other parts of the ground was raised as a suggestion too. On the issue of flags, a concern was expressed about nationalist flags being divisive. Improving toilet facilities, especially for women is a common concern reflected in these survey comments, also too is the complaint about the LED advertising hoardings being too bright at night matches. Wi-Fi, the re-introduction of the programme, queues for food and drink, again are common issues raised. Fans also want improvements in the fanzone, improvements in half-time entertainment, and the PA system. Fans want to be asked by the Club for ideas about ways to improve these things. Interestingly one comment was about having a noticeable disconnect about our on-field player history reflected within the ground. Suggestions to remedy this were murals, or potentially naming a stand after a player or having a statue. There are many other comments /ideas. You can see them here . Away matches during the 24/25 season A vast majority filled this section in, and a significant minority told us that you didn’t go to any (25%), and perhaps don’t generally. There was no question why but a likely reasons is the changing nature of the dynamic amongst away supporters in recent years which is poor behavior of a significant minority putting people off from going. The top offence is standing in seated areas blocking the sightlines of others. Another factor is of course that it is only a small proportion of the fan-base that can go to away matches at any one time and that’s why demand is high for tickets particularly in successful seasons, another reason for choosing to participate in this section. Between one and five was the highest figure (36.11%), and then nearly all/all was the third highest figure (nearly 17%). Many of our regulars get on travel fan group coaches as well as trains and there is a high cost associated with getting to away matches, but that doesn’t deter what is considered a popular activity, better than attending home matches. A Bantams family day out on the beer! Your experience purchasing away tickets in advance online with your loyalty points Slightly less filled this in but the numbers that where able to purchase as many tickets as they wished and those that didn’t have enough loyalty points for the matches they wanted to go to polled the highest, although those that where able to buy just edged it. Next highest were those that didn’t attend any away matches / buy tickets for them. Away matches that you didn’t attend but watched on Sky / iFollow Most of you, 54%, watched some of them, and a much smaller percentage (over 22%) watch on TV. A slightly smaller section of you said none at all. The smallest section never missed attending away games Season tickets for 25/26 Most of you bought / renewed your season ticket during the ‘Early Bird’ period. And most of you bought online with only a few of you going to the ticket office to renew. A surprising number of you paid in full whilst a much smaller number used the 12-month payment installments option. 55% were very satisfied with your experience of purchase online, and over 27% were somewhat satisfied. 11 of you gave us reasons why you were unsatisfied. The main reason given was the complex nature of the Ticketmaster ticketing system. You can see the comments in our stats analysis here . Level of agreement with multiple statements – Matchday ticket prices This was the first of several of these throughout the survey, and the topic of opinion was all about match-day ticket. On the issue that £24 in advance is a fair price – somewhat agree was the highest with over 38%, and only 21% strongly agreed. The next got slightly less participating, about the walk-up price of £28, and there was less agreement on this. Those that somewhat agree were still higher than strongly agree. Many of you agreed with the idea that there should be a discount for buying a ticket in advance compared with on-the- day sales. Over 47% of you strongly agree, a big qualitative shift in comparison to the previous two statements on tickets prices, and 30% somewhat agreed too. A substantial 78.46% majority of you, strongly or somewhat agree that a flat £20 matchday tariff represents the ultimate fair valuation for walk-up spectators. This statement did however get a slightly lower participation level. The Clubs online content and newsletters Nearly 54% of you were somewhat satisfied with the Clubs’ online content and newsletters. It was almost a tie with those that were very satisfied and those that were neither satisfied nor dissatisfied. The re-introduction of the Programme Almost 49% of you said the probably wouldn’t buy a programme, but roughly 21% said they would definitely would buy one. Yes probably only got approximately 15%, and approximately 14% said they would definitely not buy one. It was surprising that most said they probably wouldn’t, but that would suggest that most might on a special occasion quite possibly. Visiting the kiosks /bars on matchdays There was no majority on this. The options were all the matches, most of the matches, some of the matches, rarely or never. All games and the majority of games slightly swung it. There is a significant minority that bring their own food and drink. What you buy from the Kiosks/bars A lower number filled this section in, so hot drinks were the most popular purchase. Beer was the next most popular. Third highest was the old traditional favourite, the pie, then cold soft drinks, then a burger, and then chocolate and crisps. See details here . Value for money in the in stadium catering Whilst a lower number of you participated in this section, it gave us an unsurprising answer. This was possibly the most decisive in the survey; that you don’t think it is value for money for what you get. No one felt it that the value for money is very good. Adequate is what most of you said (over 38%). 20% said ‘good’, over 26% of you said it was poor, and 15% of you said very poor. Food and drink suggested offerrings from the kiosks/bars – in stadium catering A lower portion of you participated in this one too. However, chips was the most popular, then samosas, bhajis, gravy, mushy peas, bitter/ale, vegetarian/vegan in the order of the most popular to least of the selections. Suggestions from some of you were a wider selection of crisps and sweets, popcorn, curries, curry sauce, loaded chips, soup, gluten free options and local brewery lager. You can see more of what you told us here . Improving aspects of the in stadium catering The key aspect what you told us about what needs to improve is cutting the waiting time. Relating to this was ‘the need to put more staff on’. Some kiosks run out of food, drinks, confectionary, much quicker than others. The quality of the food was mentioned, and also the price. Re introducing the availability of cash was another suggestion. You can see more of what you told us here . Toilet and wash facilities within the stadium on matchdays This an issue we have members emailing us in about on regular occasions so we added it to the survey, and we were not surprised that a very small portion say they are very good. In fact over 40% of you describe them as just adequate, and the second largest portion of you, over 40% would describe them as poor. Over 11% describe them as very poor. Level of agreement with multiple statements Here is the second of the level of agreement with multiple statements starting with: The Trust is doing a good job or representing fans The vast majority said yes we do, however the somewhat agree was a higher number than that of strongly agree, so the reality is you’ve said we do but we should do better. The supporter engagement from the Club is good Supporter opinion in this survey gives a very similar picture to the opinion that the Trust does a good job, but it’s ever so marginally better. The supporter view is the Club does do a good job of fan engagement but it should do better. I feel like Bradford City cares about me and my views Again you’re opinion was very similar to the previous two although somewhat agree was higher than in the previous two and so was the opinion that is neither agree or disagree. Swearing and bad language is part of watching football This is a difficult one to decide because you either give it or you don’t. Strongly agree and somewhat agree were lower. Those sat on the fence and those that somewhat disagree were higher, but strongly disagree was low. It shows that while people may feel its bad, there is feeling of inevitability about it as has been part of football for such a long time. Watching football in a big crowd is like a release. You can see the stats here . It’s important to retain the 3pm blackout to protect the lower league clubs This was weighted towards in favour. As ‘strongly agree’ and ‘somewhat agree’ equated to over 64%. Those that sat on the fence was over 18%, and the ‘strongly disagree’ and ‘somewhat disagree’ were very low. It’s right to ban fans from drinking within sight of the pitch Again the consensus is still largely in favour of keeping things as is. Most of you either strongly agree or somewhat agree, but there does seem to be a change in thinking on this as over 14% strongly disagree. The Supporters Board is doing a good job or representing fans You said they do. Most of you ‘somewhat agree’. What was interesting here is that nearly 25% neither agreed nor disagreed with this statement, and a small minority strongly disagreed. There is always room for improvement. Football is doing enough to encourage diversity and welcome Women, LGBTQ people and ethnic minorities to the game Whilst most of you believe this to be true, many of you sat on the fence, and a small percentage disagreed which shows there is a layer that are saying it isn’t doing enough and therefore has to do more in this direction. TV companies have too much sway in deciding kick-off times/schedules The majority of you definitely strongly agree about this and somewhat agree and very few didn’t have an opinion one way or another. I would buy an away TV season ticket package if it allowed me to just to watch Bradford City’s away matches The majority agreed with this but it was on a lower scale. Many of you didn’t have an opinion, and there was a significant minority disagreeing with this view. It may bring income to the Club / Sky, but it could well impact on the level of support the team gets at away matches if this could be something all clubs could do. I consider myself a supporter of Bradford City Women's team This got a mixed response of agreement. The level of agreement that got the most vote was neither disagree nor agree, then there was Somewhat agree and then there was strongly disagree. Strongly agree and somewhat disagree had the same numbers. Had there been some more female participation completing this survey it would’ve helped to improve the idea of an identity with the Women’s game. The numbers of women following the men’s game has gone up, but it is likely that there is a lack of awareness amongst the Bradford City supporter base that there is a Bradford City women’s team. The Football Governance Act is now law, and an Independent Football Regulator is being introduced into English Football. How important do you consider the following potential changes an Independent Regulator could bring? Here are another set of statements where supporters told us their level of agreement based on the above question: Fairer distribution of finances across the football pyramid Most of you agreed this was very important, over 68% in fact. Ensuring competitive balance across the league Between somewhat agree and very important most of you agreed with this statement, although less thought it was as important as the fairer redistribution of wealth. Stronger protections for club heritage and identity Over 71% of you thought this was very important Enhanced fan engagement, consultation and transparency in club decision making Less of you surprisingly, thought this was very important, over 53%, as the importance spread into the somewhat important category, 22%. Enhanced rules to block unsuitable club owners Over 73% of you felt this was very important. Blocking the formation of breakaway competitions Over 62% of you felt this was important Greater transparency around club finances Over 66% of you felt this was important too. Are you a member of any other Bradford City supporters’ group(s)? When asked if you were from another group, 3 names came up: These were, East Bierley Bantams, City Away Days and North West Kollective. One supporter was a member of 2 travel groups and associate sponsors. Another was from the campaign charity, Her Came Too, and another said they were official BCAFC. However this got a lower participation rate than average. Getting our communications Of those of you that see or receive our comms, most of you said you get our emails, and then it is Facebook. Both Twitter and seeing our column in the City Gent shared the same number, and looking at our website received a lower number. A very small number of you say you don’t see or receive our communications. How we could improve our communications We got some helpful comments on this: More communications from us was a common theme – communication and involvement from the next generation was a good one. More up to date communications is a good one too. Better match day comment is another good one More generally, the feeling from the comments is that you like us engaging with you, and you want more detail in our reports of our working with the Club. What initiatives would you like us to campaign and communicate on? Working to lower ticket prices /reciprocal deals with other Clubs came out top. Raising money to potentially bid to buy valley Parade was the second most popular option, and getting to and from the ground was the other. Improving the atmosphere and safe standing were two significant others. In terms of additional comments and ideas, there were more to do with issues that need addressing with the Club that you had already raised, such as improving the catering, the toilets, having/improving wi-fi, and then there are issues relating to away experiences – all standing when there should be seating. Improving disabled facilities in the ground, in particularly car parking spaces was suggested. More in depth coverage of meetings, more fans forums were suggested too Other suggestions included, in-house catering, reopening Manningham rail station or `Midland Rd with direct access to the ground. Another was about the Club are-connecting with past players within the stadium, perhaps naming a stand after one, or having a mural with the grounds or even a statue was suggested. You can see all our survey stats here . The Trust always asks for volunteers – We ask if you can indicate what area of our activity you can you help out with We gave you a number of options to choose from. These were: media communications, Diversity, community outreach, other professional skills - design/legal, or events. Events came top, and second top came media communications, and diversity came third. Expectedly there was a lower participation in this section. On reflection The Survey was ready and out later than planned and came out mid November 25 and ran through till the end of March this year. 76 people took part and while this was lower than the number participating in the previous survey of this kind (165) the comments and opinions on key matters were very useful. The lateness of the survey to be ready and the length of the survey probably contributed to the lower number taking part, and not everyone contributing to every section, leading to some taking part in their favourite parts only. Nonetheless the numbers participating played an extremely valuable role in helping to gauge an understanding about how supporters feel about being an active supporter of Bradford City. We would like to thank everyone who participated in our survey and we will contact all those who have given us their contact details. If you want to get involved with the Supporter Trust contact us here . See all our stats to our survey here .
May 11, 2026
Remembering the 54 Bradford City supporters and two Lincoln City supporters who went to watch a game of football but never returned home. We stand with everyone at the Memorial Service in Centenary Square and those that join us from all parts of the UK and the world to mark the 41st anniversary of the Valley Parade Fire Disaster.
May 8, 2026
We would like to thank all of you who voted for the Supporters Trusts’ Young Player of the Year 2025/26. The annual awards and dinner on the 28 th April was a celebration of a team that have been at the top of the table all season. We had just fought to get a well deserved point at the last home match of the season in front of a great home crowd against Bolton Wanderers, and then at the weekend, we finally secured our place in the Play-Off’s beating Exeter City 2-1 in Devon in front of a sell-out crowd at St. James’ Park. This season, the team have had to really compete against much stronger teams in League One than those in League Two over the course of the season. Congratulations goes to the gaffer, Graham Alexander who has been the orchestrator of the team, encouraging a positive attitude to the game, belief and confidence throughout what is always a rollercoaster of a season. And of course well done to Antoni Sarcevic and Bobby Pointon who picked up the joint Players’ of the Year Award. Young Player of the Year The winner of the Trust’s Young Player of the Year is Jenson Metcalfe! He narrowly beat Bobby Pointon on winning the prize, voted by you, the supporters! We would also like to give a special thanks to Tony Deacon, who gave Jenson the award. Once again, a big thank you to all of you for taking part. You know who you are and we very much appreciate your involvement in this event and making it a success. You can see the list of all who won an award on the night here .
April 28, 2026
We would like to thank all of you who participated in the Bucket Collection on Saturday April 25 th at Valley Parade, our last fixture of the season against Bolton Wonderers. The Trust had 8 volunteers with buckets all around the ground. There will have been a few more helping out also. We raised an amazing £5071.27, which includes £545 of online donations on the day. We’d like to thank all the supporters of that very impressive attendance at Valley Parade of 23,732 that made a contribution. And, once again we would like to thank all the collectors for doing your bit. This has been a great collective exercise and great achievement.
April 21, 2026
Its not long till’ Saturday, and it would be great to have more volunteers. We do already have a handful of committed souls but we can never have enough. Last year, we had approximately 15 volunteers, with mostly our members and supporters from the Disability Club and Shipley Bantams. For the 40 th anniversary we raised an amazing £7,387.70 during the bucket collection before the match, almost double on what was raised the year before. If you would like to be involved in the bucket collection please contact us at hello@bantamstrust.co.uk . Arrangements Volunteers should arrive from 1pm outside the WD Gate entrance - the large gates opposite the club shop. Our names will be ticked off before we all receive buckets and then stand outside the various entrance points around the ground.
April 14, 2026
It is rapidly coming to that time of year when we will all be coming together give our respects to those who tragically lost their lived in the Valley Parade fire, and this year will mark the 41 st anniversary. Last year, we had approximately 15 volunteers, with mostly our members and supporters from the Disability Club and Shipley Bantams. For the 40 th anniversary we raised an amazing £7,387.70 during the bucket collection before the match, almost double on what was raised the year before. This year, our last home match of the season, versus Bolton Wanderers is on the 25 th of April, and as always there will be a bucket collection. If you would like to be involved in the bucket collection please contact us at hello@bantamstrust.co.uk . We normally expect volunteers to arrive from 1pm outside the WD Gate entrance - the large gates opposite the club shop. Our names will be ticked off before we all receive buckets and then stand outside the various entrance points around the ground. We don’t think it will be any different. We’ll be putting out another reminder next week so we hope to have confirmation by then.
April 9, 2026
It is coming round to that time of year when we will all be coming together give our respects to those who tragically lost their lived in the Valley Parade fire, 41 years ago now. This year, our last home match of the season, versus Bolton Wanderers is on the 25 th of April, and as always there will be a bucket collection. The bucket collection is a way of allowing all supporters to help participate in raising vital funds for Bradford’s Plastic Surgery and Burns Research Unit (PSBRU). This collective practice helps adds to the impact of the remembrance as well as the one-minute silence we have just before Kick off. If you would like to be involved in the bucket collection please contact us at hello@bantamstrust.co.uk Last year, we had approximately 15 volunteers, with mostly our members and supporters from the Disability Club and Shipley Bantams. For the 40 th anniversary we raised an amazing £7,387.70 during the bucket collection before the match, almost double on what was raised the year before. We’ll be putting out another reminder in the run up to this last match of the season with details of the time and where to meet to sign out the buckets from the Club for the collection.
April 8, 2026
Here is a personal account of Bantams Supporters Trust Board member, Tony Deacon, describe the very successful event of Tony Delahunty talk about his experiences as a commentator for Pennine Radio in the 80’s in aid of the Burns Unit. On Good Friday Helen Jeffery and I welcomed Tony Delahunty to the exchange on behalf of Bantams Supporters Trust. There were a lot of fans assembled in the Pub wanting to hear his talk. Over the next 45mins Tony delivered a very emotional and moving talk about his experiences on 11th May 1985, and the subsequent aftermath. He told of how he was asked to leave Pennine radio shortly after the fire. This was due to people writing to the radio station and saying his voice was too distressing. From Pennine radio he went to radio Trent. After a disastrous interview he thought, ‘seen as I’m here I will blag an interview with Brian Clough’, which he did. When this interview aired, radio Trent got in touch and said you’ve got the job. He then went on to be one of the few journalists Clough would talk to. He ended the talk by telling us about the documentary, ‘The Unforgotten’, that Manny Dominguez and I were privileged to attend the premiere of at the media museum ahead of the BBC screening last year. It has been nominated for a BAFTA. After the talk I took the time to walk him to his taxi. During this time he said he really enjoyed doing the talk and was made to feel so welcome in the Pub. He also said he would love to do another talk with more humorous stories about City & Clough. On behalf of the Supporters Trust we would like to thank Tony Delahunty for a very informative talk. Also Ben Hoole for allowing us to use the Pub. A collection for the Burns unit was held during the talk and extended during the day. So hopefully we will have raised quite a bit. Tony Deacon
April 2, 2026
For those City fans of a certain age, tuning into Pennine Radio for the football in West Yorkshire in the early 80’s, you may remember the familiar voice of Tony Delahunty commentating on the fortunes of Bradford City up and down the country. Well, he will be appearing at what many of us remember as the old Ale Exchange this Friday, raising money for the Burns Unit. On the 3 rd of April, before the Northampton game, Tony will be speaking at the Exchange Craft Beer House about his stories during his time commentating on the City action. Tony was commentating on the tragic day of the fire. Now 82, Tony is retiring from radio. In recent years he ran an independent radio station, Mansfield 103.2. The Trust has helped organise this event and he is now an Honorary Patron of the Trust for being a great servant to Bradford in the past and as sports commentator around the world. Tony will be at the bar from 12 so come down and see him and raise a glass and make a donation for the Burns Unit. We hear he tells some good stories! He will be at the Ale Exchange for only an hour, as he will be treated at the Club before the match as well.