Report of Meeting with BCAFC

March 26, 2024

Bantams Supporters Trust met with the Club on Monday 26th February. It was a useful and productive meeting.

 

So much has happened since the last meeting. On the pitch we have seen improvement and the game against Wycombe in the semi-final of the EFL Trophy, despite losing, was widely seen as the best home performance this season so far. However, progress on the pitch has been halted due to the weather more than once this year.

 

Much of our discussion goes over our recent survey findings, and the survey itself covers some of the national picture as well, and the topics are regular features of what we discuss in these meetings. So, without further ado lets dive into it.

 

Report of the Meeting

 

Survey

The Trust reported that over 160 supporters took part in the survey and explained that 60% were non-members, and 40% were members of the Trust, and that the majority taking part were of an older age group, predominantly white male living in Bradford and west Yorkshire area, and 17% identified as Women.

 

Season tickets

The survey covers last season as well as the take up for this year, so, most supporters who took advantage of the early bird offer renewed in this way this season, and there was a slight increase on this seasons.

 

Digital

We also explained most pay in one go and most were satisfied with the process of purchasing season tickets. Breaking that down further, the levels of satisfaction are lower when it comes to digital ticketing over a physical card. It is likely that this is an age preference.

 

Matchday tickets

The vast majority, 87% strongly agree that they represent good value. 45% strongly agree with an online discount, whilst 41% strongly agree that £20 is a fair price for a matchday ticket, and 46% strongly agree that £15 is a fair price for the advance online ticket price.

 

The Club were clear that matchday prices were not going to become cheaper.

 

Bantams Membership Scheme

We explained that 70% of our participants were not members of the scheme. This may have been an age thing. 58% said that as a season ticket holder they felt they were Club members. And 49% said the benefits we not worth the price.

 

Of those that were members, there was no overall majority in terms of what enticed them. 54% said it was the loyalty points, 52% felt they wanted to contribute more to the Club and 4% said they were induced by the special offers.

 

Loyalty Points

There was no overall majority. Most people at 33% felt they didn’t have enough points to buy the away tickets they wanted. 25% said they had enough loyalty points to purchase all they wanted and 23% said they couldn’t buy any at all due to not having any points.

 

The Club found it hard to believe that some couldn’t buy any for not having enough points as most away tickets ended up being made available to season ticket holders and many went on general sale.

 

Perhaps there is a layer of supporters not constantly looking when away tickets come out with the perception they are not going to be able to get one because they don’t think they have enough points.

 

It was asked about whether the times of ticket release have changed as sometimes they’ve gone on sale at mid-day. It was said that they do sometimes resale in less than 24hr hours.

 

It was pointed out that if the team vastly improves on the pitch, the demand will be greater.

 

A point was made that smaller grounds with limited away capacity was a constant issue in the lower leagues.

 

It was pointed out that the loyalty point scheme was still fairer than the priority card. It was said that the Priority card didn’t work as it was taking money off supporters on the premise they’d get a ticket.

 

It was suggested from the Trust that the Bantam Membership Scheme acts in a similar way to the old priority card as it costs and the 100 loyalty points is an incentive in a competition to get more in order to buy away match tickets.

 

The programme

There was no overall majority view on this. No, probably not like to see it back won out at 37%. 27% did definitely want to see it back, and yes probably came in at 19%. And 15% said definitely not. So, it is likely that certainly the older age bracket would’ve liked to see it back but there is a wider reluctant acceptance that it won’t return.

 

The Club definitely said it was not cost effective to produce, and even the sponsors were not bothered about it as not many were actually bought. Colchester’s free programme was mentioned but theirs was run at a loss.

 

It was said that it was not only waste in money, and cost club money, but had an environmental impact. There was a lot of waste. 

 

The Club were committed to souvenir programmes – if we are in a glamour cup tie for example. This was felt to be a good concession.

 

Kiosks and bars

35% visit them every game and 20% rarely / occasional, 16% never, and 13% most games.

 

Value for money

The majority answer was ‘adequate’ at 37%. The second highest answer was poor at 27%. Very poor scored as much as 19%, whilst ‘good’ got over 19%, with ‘very good’ receiving over 1%.

 

Many popular additions to catering options Tiffins can’t do for the moment. Most supporters who took part in the survey want chips, 60%. Everything else was inconclusive. Gravy and mushy peas both scored 15%. Bitter / ale scored 18%, vegetarian alternatives scored 17% and both Bhajis and Samosas scored 21% and 20% respectively.

 

Other suggestions to improve in-stadium offerings reflected a dissatisfaction. Better quality of service, food and cheaper prices were all suggestions. Less queuing, cash sales, opening more kiosks pointed to the need to improve the services.

 

It was said that takings on the catering were on the up, and requests for things like gluten free products or vegetarian options for example were not done in general because the demand for them was not enough.

 

It had been said by Doug, the Manager of Tiffins catering that food requests could be emailed in. However, it was said that supporters who had arranged for something to be brought in would have to pick it up at a bar /kiosk.

 

Indicating levels of agreement on a range of statements/topics

The Trust doing a good job in representing supporters

Almost 24% strongly agreed, almost 37% somewhat agreed, and over 32% sat on the fence saying they neither agree or disagree, while nearly 5% somewhat disagreed and over 1% strongly disagreed.

 

The Supporters Board do a good job in representing supporters

15% strongly agreed, with 36% somewhat agreeing. 39% neither agreed nor disagreed, and 4% somewhat disagreed while nearly 5% strongly disagreed

 

Feeling that Bradford City’s supporter engagement is good

Over 15% said they strongly agreed, and over 46% somewhat agreed, and over 29% neither agreed nor disagreed. Only 6% at the time somewhat disagreed and over 1% strongly disagreed.

 

The Club felt quite pleased with this.

 

Feeling that Bradford City cares about you and your views

Only 8% strongly agreed with that statement. 40% somewhat agreed, and almost 32% neither disagreed nor agreed. Nearly 14% somewhat disagreed with over 5% strongly disagreeing with that statement.

 

Swearing and bad language is part of watching football

Over 13% strongly agree, with over 30% somewhat agreeing. Slightly less, 27% neither agreed nor disagreed with over 17% somewhat disagreed and nearly 11% strongly disagreed. There was no overall strong opinion about this.

 

We agreed with the Club on this one that swearing and bad language is widely accepted at football, and it is a society problem, and if we are trying to make football more inclusive to wider, diverse groups, then it needs to improve.

 

Importance retaining the 3pm blackout to protect lower league clubs

There was a stronger opinion felt about this one. 41% strongly agreed with this, and just over 26% somewhat agreed, with over 19% of you sat on the fence. Only 8% somewhat disagreed, and only 3% strongly disagreed.

 

This is in line with the national view of football fans.

 

The Club’s opinion was that football would be better if it was removed, saying that if fans couldn’t get to a game they should be able to have a choice of watching it on TV. They didn’t feel that smaller clubs would lose their regular footfall. They feel there is a fear that supporters may choose to be sitting at home over coming to the game.

 

It’s right to ban fans from drinking within sight of the pitch

There was no really strong view about this one. Although nearly 28% of you strongly agree and 24% somewhat agree. Just 16% sat on the fence on this with the same percentage somewhat disagreeing. Almost 13% of supporters strongly disagree.

 

It was said that fans on the continent drink on the terraces. The Club thinks it is a draconian law. The club felt current ban means that people are more likely to binge drink before a game, rather than drink slower during a game. The Trust felt it was a justifiable point.

 

Football is doing enough to encourage diversity and welcome Women, LGBTQ people and ethnic minorities to the game.

There was no strong majority opinion on this. Almost 15% strongly agree and over 35% somewhat agree. 34% are on the fence on this one, whilst only 6% somewhat disagree and 4% strongly disagreeing.

 

There should be an independent football regulator to ensure football clubs are run sustainably.

There is a stronger opinion felt about what you think this. Over 47% strongly agree that there should be an independent regulator. Over 34% somewhat agree whilst over 10% are sat on the fence. Over 4% somewhat disagree and just over 2% strongly disagree.

 

It was pointed out that time is running out before the end of parliament and it is difficult to see the White Paper (Fan-Led Review Report) being voted on at this stage

 

TV companies having too much sway in deciding kick-off times/schedules

There is definitely strength of feeling on this. Over 64% strongly agree with this whilst 28% somewhat agree. Nearly 7% are sat on the fence and only 1% strongly disagrees.

 

The Club believe this is the direction of travel for football, but at the same time there is a concern supporters could be over saturated by the power of the broadcasters.

We know that there is a heavy reliance on the expected income of TV broadcasting deals that can help clubs competing in the transfer market, but if broadcasters are dropped or fail to make a profits this could affect the continuity of expectation from club, which in turn may increase the likelihood of financial concerns.

 

Purchasing a season ticket TV package that exclusively shows all Bradford City’s away matches.

30% strongly agreed whilst 28% somewhat agreed. 23% were on the fence, and 5% somewhat disagreed while 9% strongly disagreed.

 

The difficulty with this one is in the lower leagues Clubs will always prefer bums on seats, and of course there are of course issues around the 3pm blackout which would mean none of our Saturday away fixtures would be at 3pm.

 

The bigger clubs can always not worry about bums on seats as they pretty much sell out away ends, and not worry about teatime or evening weekend kick offs as demand for tickets nearly always exceeds capacity.

 

The Club strongly agreed with wanting this. They referred to the 3pm ban saying that we have been living with the ban for so long that people have got used to it, and there is a fear of removing it because smaller clubs feel they will lose out to the armchair fan.

 

I consider myself a supporter of the Bradford City Women’s team

Only, nearly 8% strongly identified with it. 18% somewhat agree, and 44% where not that really bothered one way or another. 12% somewhat disagreed and 10% strongly disagreed.

 

It shows that despite the razzmatazz around the national women’s team and the bigger brand clubs, it has not had that transformative effect with our support base, and it is probably the case at many other clubs in League 1 and 2.

The Club agreed that the Womens’ game hasn’t really hit beyond some of the leading Premier League clubs.

 

Of the various initiatives supporters would like the Trust to focus its campaigns and communications on:

  • Improving the atmosphere came out top with 47%;
  • Linked to that was safe standing / railed seating at 34%;
  • Registering Valley Parade as an Asset of Community Value (ACV) received 38%;
  • 33% selected Working to lower ticket pricing/reciprocal deals with other clubs;
  • 28% opted for Supporting diversity initiatives such as Kick it Out and Fans for Diversity campaigns;
  • Nearly 27% want to see us working to improve the policing and stewarding at home games;
  • and 26% want to see us work with the Club and police to improve away travel and matchday experience;
  • and 24% of you want us to support local community initiatives.

 

Other suggestions were: disabled parking, catering, events, the steps up to the pavement behind the Kop get too congested and there's ample space to widen them.

 

The Club said regarding widening the steps to the pavement from the kop, that the road is the responsibility of the Council.

 

Liaison Officer developments

It was reported that they now have taken on three volunteers for the disability SLO role, and Marco Townson overseas the different SLO areas.

 

Season ticket prices and special offers for next season

It was reported that the Club hadn’t yet decided on their options, and whilst freezing the price at £198 was an option, over the last 3 seasons it had stayed the same price, but the cost of running the Club operations have increased, their overheads have increased by 32% and they may have to look at increasing cost.

 

Railed Seating

The Trust suggested using this opportunity to raise the £70 - £80 estimated cost to fund the implementation of railed seating for those wanting to create the atmosphere and who would like the choice to stand in a designated area through marketing a specific area of the ground through season tickets. So for example, the Trust suggested, if everyone paid an extra £3 over two seasons for two railed seated areas of 2,000 it would pay for itself.

 

It was explained however that the Club had more immediate pressures in maintaining fixtures and fittings within the stadium. Roof repairs was cited as an example.

 

Premier League Proposals

This largely refers to offers to the EFL from the PL money to be cascaded down where there is no agreement yet. An element of this is linked to the PL’s deal with TV Broadcasters, and linked with the TV package is FA Cup proposals which would mean no replays and rescheduling. Semi final and final ticket pricing among other things are also been discussed.

 

Improving our Structures Dialogue with the Club

It was explained that the Trust felt whilst there is much gained with the Club in terms of it’s ongoing discussion and debate through our structured dialogue, the Trust has not been on a same level playing field as the Supporters Board (SB). A Trust aim is working with the Club on projects. For example, consultation about the season tickets for next season could’ve involved both the Trust and SB. Club publicity of its structured dialogue with the Trust is another example raised.

 

At some clubs they publicise jointly agreed reports of meetings is another good practice example.

 

The Trust feels it is fantastic that the Club gives the amount of time it gives us, and we discuss things that are national as well as all things Bradford City in a way that is not done with the SB.

 

We meet three times a season with the Club, which is well within the recommendations for structured dialogue.

 

It is true that as we are an independent organization it is important to maintain that independence, however, building a partnership for example, being involved in any consultation exercises, being involved in a process, a community partnership, a diversity or inclusion campaign, joint work on policing and stewarding of away matches, and being part of something which raises the profile of a specific project and the Trust’s profile is something that many other Trusts have achieved and we have achieved in the past.

 

In many ways, the Trust feels that it has made progress in being able to have this structured dialogue with the Club that it hasn’t had before, however, it is always good practice for both the Trust and Club to be jointly looking at ways of improving in building on the good relationship we have.

 

Finance

Commercially the Club is growing, on the ticketing side the Club is down, and catering the Club is doing better.

 

Paperwork will be published for all to see when the accounts are done.

 

Ownership

It was asked about Stefan Rupp coming to attend. It was suggested that he didn’t have to physically attend, it could be on a Zoom call and it was suggested with both the Supporters Board and ourselves.

September 3, 2026
In attendance from the Club were Ryan Sparks (RS) – Club CEO and Liam Mould (LM) – Fan Engagement Officer. Representing the Supporters Trust there was Manny Dominguez (MD – Chair and Helen Jeffrey No apologies were given. Minutes from last meeting were agreed. Bantams Supporters Trust met with the Club on Monday 10 th Aug. We last met on June 1 st , so as ever, as we approach the new season, there was still a lot to catch up on. So, without further ado lets dive into it. Season ticket breakdown The Trust asked for a breakdown of the latest season ticket figures ahead of the start of the new season. Ryan confirmed that the announcement for the tally was to be on Friday 14th August to coincide with start of the season. on the website, here . A total of 16,352 season tickets have been sold ahead of our 2026/27 League One campaign, an increase of 326 on the total this time last year – A Club record! Looking at the figures in detail, broadly speaking it is a positive that the figures have grown in all areas of sales, and looking those who have renewed it is an achievement to have such an increase on last season – 14,203 compared with 13,089, the numbers increased (1,823) considerably on those not renewing (472) compared with last season. Also increases on last season for under 24’s – 1,160 over, 1,047 respectively were not as big as those increases in those under 17’s – 1,566 this season compared with 1,388 last season. It shows the marked increase due to the frozen prices in that area. Also in the increases of new season ticket sales, they fell, 2,149, compared with 2,937 last season. Failure to get promoted will have played it’s part in those deciding to buy and renew as well. Season ticket Allocations All hard copy (card) season tickets went out up to and including 7th August. Any issues to be reported to the ticket office staff. The Club want to phase out the card. Technical issues had slowed down virtual (email) tickets. RS discussed the future of season tickets and a scenario whereby the ticket could disappear and the service would become a rolling subscription with the facility to opt in or out. 61% of season ticket holders already pay direct debit. The example of having other direct debits for energy bills, Council Tax or TV subscriptions, and paying for your seat at football would be just like paying any other bill. We asked about consultation before decisions are made. This LM and RS both agreed would need consultation. MD was unsure about this as a long-term solution, noting people don't like change. Liam echoed this but also said progress needs to happen. Reciprocal deals In terms of matching the gate costs, Ryan stated that this would have an impact on home and away fans. Pricing would become messy and he didn't want to do to Sheffield Wednesday what they have done to us. MD agreed and said that a Sheffield local paper had emailed the Trust asking for a comment. However, MD explained that reciprocal deals wasn’t about reciprocating existing prices, but instead, attempting to lower them. He explained that the method of reaching a reciprocal deal arrangement was firstly about contacting other Clubs within our division and seeing if other Clubs were willing to participate in reduce prices for their fixtures with us, and if they are, then we would reciprocate the offer for their fans when they visit Valley Parade. Fans would see great value in this idea. Affordable football reflects financial performance RS said and talked about the running costs and season tickets and stated pricing and low pricing could never be guaranteed. Mascots We also raised the price of mascot package, because we felt the price of becoming one has become out of reach for ordinary families, see prices here . We felt that perhaps children that don’t have the best opportunities in life could have the opportunity to get to a match and do it in style by being a mascot. LM liked the idea, and HJ raised the idea of children in social care as an example of those who wouldn’t normally be able to get the opportunity to be able to get one. Matchday: Food & drink queues on the concourse The club are going to increase capacity this season. The old betting kiosks are going to be used for food/drink going forward to aid congestion, format to be confirmed, hopefully 5 more. They could just be for alcohol. Food choices RS said we’re hoping to see changes on the concourses with Tiffin. Upstairs in the suites we have Northern Kitchen. HJ felt there has been a lack of media & fan engagement over suite foods. RS said that they are going to test menus early doors and any poor sellers will not be put on again. He said It's hoped the food in the suites will be better to anything we’ve had before. We discussed briefly that the electrics in the Kiosks need upgrading which would allow chips being served – the number one favourite request in our surveys. This has now happened in the Morrisons Family Stand – offering loaded chips too. Stadium improvements We have the revamped the 2013 suite and renamed it the Victory Suite, the Legends Suite is now the players lounge and the 1911 Bar has been converted into two boxes and private bar area. These have been prices at approximately £17k and have sold out in a very short period of time. They cost £70k to refit There are other areas of the ground like the floodlights, the PA system and putting fibre in the pitch to do but will have to wait until next season It was mentioned how the infrastructure was 20 years behind and not very welcoming. The Club are investing bit by bit every season. The issue of having to prioritise of investment in the stadium, which competes with investing in the team was talked about too. In the stands all the seats have now been re-seated. Family / Father and daughter toilets HJ stated that she had seen Dad/children using the disabled toilet in West Stand, but no changing station available. LM said they had been looking into improving baby changing facilities but they would come at a 4 figure cost. LM had discussed the idea of converting some disability toilets where they could add a baby changing facility into it, but it would lose its disability status doing that. He raised the idea if raising the money through supporter funds. HJ also raised hygiene was also a concern when using the toilets. Club matchday activities in other stands and Trust stall LM raised that we now have Bronte Bantam to pair up with Billy Bantam, introduced to be inclusive for the girls coming to football to promote the girls game. The name Bronte is a nod to Bradford City of Culture, Strong Women in history and locality. The two mascots cost to sponsor is £20K and that has happened LM also discussed West Stand Sub Soccer Zone, or Junior Bantams Game Zone area – a sit-down area of physical activity and a rebranded gaming zone. LM said that they will try rotation of activities in the Main Stand to the Midland Rd stand. MD asked if we can rotate the stall to the Midland Rd. LM agreed and said we also have the Northwest Corner as an option as well. There will be a new away supporters fan-zone at Saltaire Brewery, Shipley this season. Heritage: Mural idea MD raised the idea of a mural of past and present heroes in the dressing room or a design, a tribute to Bobby Campbell and others could go on the concourse of the Midland Road. LM offered the idea that supporter populated areas would be what we would go for. LM thought a collaboration with us and the club would be great PR for both organisations and we could do it as a donation-based option, e.g. £20 per person and All sponsors would be able to chip in. Names of supporters donating would be named in a press release on it’s completion. LM said it would be £695+ for a small area. This shows that City are covering the dull grey spaces and fans can sponsor. Improving our Structured Dialogue / Fan Engagement MD explained that whilst our statement and details of meetings with the Club were on the website, the PDF image appeared to be of a low resolution so didn’t show well. LM said that this can be rectified We also raised suggested that The Burns Unit Collection and Memorial could be another ‘Working Group’ to ensure an improved fan engagement and bigger funds raised when they come round each year. MD also said that the Governance meeting hadn’t been as consistent over the course of last season. Football Governance and the Independent Football Regulator (IFR) The Club have signed up to be a pilot Club, 1 out of 10, to sign up for a provisional license pilot scheme to show the Independent Football Regulator it has nothing to hide financially and that we are not in any financial danger. During the Summer the IFR organized a pilot phase for a representative group of clubs to trial the provisional license application process ahead of the official window opening in November 2026. Clubs will need to demonstrate the soundness of their financial plans to the new independent football regulator (IFR), demonstrate how they are engaging with supporters and meet corporate governance standards in order to secure a provisional license. All clubs in the top five tiers of men's football in England will need a license to play from 2027-28. For further reading on the Football Governance Act and what it means for you, click here . For further reading on The IFR powers and licensing, click here . Financial Performances When asked if departments within the Club don’t do so well if they can be assisted by another, RS yes. As the world is changing so are our spending habits. 48 hours before the Rochdale League Cup game 2½ thousand tickets had been sold and in the last 36 hours a total or 4 thousand had bought them, showing that people are holding onto their cash for longer. The health of the Club is in part underpinned by the national economy and the national economy is part of a more volatile competition of a global market We asked about the cost of keeping us safe on a match day operation, and RS said the cost of that is more than half a million pounds. The quality of stewards were discussed. We asked if the Club would consider in house employment and the answer was no in catering but retail has been previously brought back in house. Currently, KitKing operate the club’s retail operation. Retail We asked about having a pop-up shop for Christmas.  Ryan talked about memorabilia Collectors who buy everything but our figures show 75% fans are passive. The club vision should be better stock turnover more often. The Pop up won’t viable due to costs/overheads/staffing and logistics. RS said the club would like to implement a system inhouse where you buy online and pay and the item is placed in a locker in the stand you are in. A QR code would give you access to collect your purchase. Stefan Rupp’s Investment Rupp still invests another £3 million projected loss to be spent in all areas, same as last season.
August 21, 2026
In attendance from the Club: Jonathan Heaton (JH) – Safety Officer From West Yorkshire Police: Aaron Dennis (AD) – Dedicated Football Officer (DFO) Representing the Trust was, Manny Dominguez (MD) – Chair and Helen Jeffrey, Trust Board Member. Apologies were given from Paula Watson (PW) – Director of Operations. Bantams Supporters Trust met with the Club and a representative of West Yorkshire Police working with the Club on Monday 27 th July. The last time the Trust met with the Club was August last year, 2025. SAG’s We looked at the report from last year’s meeting and MD asked if there had been any decision on whether there can be supporter representation on the Safety Advisory Group or SAG. Every club has a SAG which is a non-decision-making forum that advises local authorities on spectator safety, crowd management, and emergency planning. It typically brings together club officials, council departments, and emergency services. The local authority issues the safety license certificate and is responsible for advising and assisting Clubs where necessary. The SGSA, the Sports Ground Safety Authority is the national body that advises the government on sports ground safety. It licenses PL and EFL football grounds and oversees local authorities in safety certification. As well as the Football Supporters Association (FSA), it recommends supporter representation on the local Club SAG, see here . JH said that the SAG meets adhoc, as because the various bodies have other demands on a day to day basis its difficult to get everyone together at any one time, but they are meeting on a coming Wednesday, so he will raise it. MD advised it would be good to have two delegate seats, one for the Supporters Trust and the other for the Supporters’ Board so to be as inclusive as possible. MD advised that we are a Community Benefit Society and is independent from the Club. We are part of the FSA, the national body for supporters Trusts and other supporters groups. Arrests and incidents We then moved onto the Agenda and discussed the number of arrests / incidents. AD said that there had been 36 arrests over the course of last season (25/26) compared with only 14 the previous season (24/25). 10 out of the 36 arrests had been at the Bolton home game – the Playoff semi final. These arrests are just at home matches only. It was said that offences were committed were mainly male and we haven’t seen a persistent crime type, i.e. drugs. MD made the point that the number of football related arrests have had a 2 percent fall last season according to recent Home Office Statistics. See article here . It was said the promotion had an effect. Promotion brings risk. We had Huddersfield, Wigan and Bolton – bigger Clubs with more supporters prepared to travel. It was asked if there have been any increases of offences on social media, and there were 3 occasions of references to the fire during the 24/25 season but none last season. HJ asked if crime relating to the fire was a banning offence and the answer was affirmative. There were pyros thrown at the end of our home match against Bolton in the second round of the Play off semi final. It was said that the kids today have no idea of how that impacted on the lives of the survivors and their families. It would be useful if there is any training on this. Regarding incidents, particularly at away matches, where we see big crowds swell up at regional derbies there are lots of situations that infringe on disabled groups and other vulnerable groups and nothing gets done about them – blocking others from watching the game and flares occasionally get thrown on the pitch. In these matches we tend to loose the older, more-longer standing supporters. AD explained that there are football regulations and then offences that are public order offences, so for example standing in front of your seat is not a public order (criminal) offence so Police have no power to enforce such matters, so will not get involved. Sometimes football stadium related situations can sometimes be the cause of argument and then can turn to threatening behaviour. HJ said that the incidents particularly away at Huddersfield and Wigan could’ve been dealt with better. AD admitted that was the case for the Huddersfield one but it was Greater Manchester Police who have to comment on the Wigan experiences. The DFO and JH had seen a response from the Silver Commander on the day in answer to a City fans’ complaint and questions on various social media platforms. We asked about more police at big home games and the use of dogs for drugs or pyros. AD said that to have dogs the have 6 to 8 officers with them. If supporters are caught with possession of drugs or pyro’s it will take officers away from the line of duty it was said. MD said at some clubs he has experienced the home Club offer amnesty tables where supporters’ bags are checked over. AD said there is a cost implication to that level of security. He said there were dogs at the Bolton Play-Off Semi Final but it didn’t prevent all pyros to be confiscated before the game. The dogs will come from a private company and policing at the stadium costs as well. The Club pays for the whole operation these days which is why our Club and most other Clubs prefer the matchday operation to be managed solely by the stewards. Stewards We asked about stewards’ training and help. JH said that the EFL brought in ‘SQUAD’ – ‘Stewardship Quality and Development’ training when football came back to hosting live games after lockdown, and it was all about raising standards but not a lot happened after that. All stewards have to be level 2 trained in spectator training which includes first aid, custom services, counter terrorism and life support. The Club has a small amount of loyal City supporting Club employed staff but have its majority of stewards who are agency. Post covid the Club lost a lot of steward staff, explained JH, and it costs £350 to train 1 steward. Engagement with supporters requires regular staff. Stewards get a lot of criticism because they don’t appear to do anything. HJ explained of an incident that happened to her at Huddersfield Town and she had to raise it with the EFL to bring about a response from them, where she then met with the Supporter Liaison Officer (SLO) for the Club. He was open to her suggestion to have a disability steward stationed to support traveling supporters in that end. At Bradford City we have 2 very good Disability Liaison Officers (DLO’s) but they have to work through issues around the whole ground on a matchday. HJ said it’s important for stewards in the disability areas and of course all around the ground to build a good relationship and consistency with the supporters. JH said it can be difficult to maintain that consistency. The Club tries to retain staff that know our supporters through the agency as well as the small core of our City supporting steward and the volunteer DLO’s we have. To have all our stewards in house is not affordable at the present time. Young offenders We looked at how the Club deals with young offenders and JH said that the Club has a behavioural ‘ABC’ contract, where young people, and those under 18 who get involved in activities that stop short of what is breaking the law get brought into the Club with parent or guardian to sign an ‘Acceptable behaviour Agreement (ABC)’. It is a structured warning system designed to deter them from escalating into serious offenses. It also has a variety of sanctions of which education or restorative justice make up some of those sanctions. The Trust agreed that it’s important to make our supporters more aware of the what activities and behaviors are not acceptable – football related offences, the ground regulations and what criminal offences are, but young people may just see it as authority talking at them and not take it seriously. It was suggested that ex players who may have done crime themselves could talk to perhaps persistent offenders but it was felt that would be seen as a reward. HJ and AD felt what they have there works. Sometimes police officers in uniform come to the houses of the individual and see the parents and that has an effect. We suggested meeting the victim if the impact of their behaviour impacted on anyone, or if they impacted on a disabled person, experience a match with the disabled person. They were open to ideas We asked if there any alternatives ways to encourage supporters to look after each other at big games apart from reminding fans of football ground regulations and what is an offence through the tannoy and scoreboard. We suggested through the Clubs’ communication channels they could have some messages of looking after each other. It was felt however there is so many things that the Club has to communicate out there on any given matchday it wouldn’t be practical in such a short space of time. We agreed to meet this time next year for another progress report.
June 22, 2026
In attendance from the Club were, Ryan Sparks (RS) – Club CEO and Liam Mould (LM) – Fan Engagement Officer. Representing the Trust there was, Manny Dominguez (MD) – Chair and Carl White (CW). Apologies were given from Justin Brett (JB) – Trust Vice Chair & Matthew Pickles (MP) – Trust Board Member. Bantams Supporters Trust met with the Club on Monday 1 st June. We last met in early February, so as ever, and after an eventful end to the season, there was a lot to catch up on. So, without further ado lets dive into it. Season ticket breakdown for 26/27 We asked about sales for this coming season’s season ticket sales. 16,351 bought through the Early Bird window. Just over £15 per game for adults. The Club broke a record in that last year the total sales for season was 16,026, before sales were withdrawn ahead of the 25/26 campaign. RS said the total breakdown in totals for this coming season will be available in August. We asked if the Club had set a price for this season’s matchday prices yet. RS’s response was affirmative and that they will be announced in July. We asked if they would be nearer the £30 mark and this was affirmative as well. The Trust were apprehensive about the growing upward trend of ticket prices. RS’s response was that the Club must attempt to act as a viable business and has, at times, sadly, little choice but to pass on a proportion of the growing cost in utility bills, costs to employers in terms of the minimum wage and national insurance and other taxes to sponsors and our supporters because otherwise the Club would lose out on its competitiveness in its ambition to win on the pitch. We discussed discounts or special promotions , (Clubs have a minimum of 4). City have had £5 offers at select League matches and EFL Trophy matches. RS mentioned the Plymouth Argyle re-arranged evening fixture, saying it wasn’t taken up as much as the Club had hoped. With regards to community tickets , it was said that they gave out 9,141 tickets over 20 matches last season at £4 per person, mainly to schools and also grass roots community clubs through the Community Foundation. We said this was a good achievement. The Bradford End is the area for the community tickets. Supporters Trust Survey MD ran through some of the key findings in the Survey. He said it was a small sample and most that filled it in were older. It still reflected broadly the expected trends: Season tickets for 2024/25 – most bought online, fewer used the Club app, even fewer bought at the ticket office. Away matches for 24/25 - some had issues with not being able to buy/buy more due to not having enough loyalty points. 25/26 season tickets – most bought during the early bird period, most bought online and most paid in full. Fewer used the 12-month period and fewer still bought at the ticket office. Matchday tickets - A substantial majority believed we should have a flat rate £20. Nearly as many believed that there should be a discount in advance of a match compared with ‘on-the-day’ sales. RS said it £20 wasn’t going to happen. It could possibly work if that was the flat rate for young people and kids also but we may lose the fans of tomorrow – there is no filter categories that would encourage more sales. MD mentioned ‘reciprocal deals’ as a way of making special arrangements for away supporters – recalling a few years ago when we subsidised our away tickets with a free drink at Colchester. Offering a cheaper price where both sets of fans can realise a saving can be very valuable. Many supporters in our survey were in favour of this being a Trust campaign. See report here . The programme – Whilst most said they would probably not buy it, a significant minority said they would. RS said that in todays climate they don’t make money, and the Club are paperless now. The Club recently won an EFL award for its efforts on environmental sustainability but they would do a programme for special occasions – a cup quarter or semi-final for example. Kiosks/bars – Our findings matched the Clubs customer survey on this issue. Fans not happy with the queues, the limited choices and value for money. RS said that hopefully there will be an improved response this season. Atmosphere – this was seen as very good overall and that flags were definitely an improvement, and most said safe standing would be an added improvement too this. The issues – The shift from upper kop to NW corner and then B-Block. RS said that they were told to move to a lower position tier for safety reasons and if they didn’t, the stadium capacity would reduce by 10%. Nationalist flags appearing was a concern too. RS said that they would go by the EFL guidance of what they say are banned flags in stadiums. MD recognized the potential danger of removing them or commenting on them. The Club doesn’t get involved with the politics that is going on in the country. It is purely a football Club that showcases football. Other matchday issues raised – Tannoy/PA system, half time entertainment and Wi-Fi Supporters / Club relationship level of agreement statement trends: Supporters Trust do a good job - Yes but could do better Supporters Board do a good job - Yes / could do better Supporter engagement from the Club is good – Yes but could so better I feel like my Club cares about me, and my views – Yes but could do a lot more. More polarised but somewhat agree was high but neither agree nor disagree polled higher. State of the game level of agreement statement trends: 3pm black-out - strongly agree. Right to ban drinking from the sight of the pitch – most agree but consensus is changing. TV has too much sway to (K.O. times etc.) - Definitely strongly agree. Football Act & IFR (Independent Football Regulator) potential changes it could bring: Fairer redistribution of wealth – Very important Ensure competitive balance across the League – Very important Stronger protections for Club heritage & identity – Very important Enhanced fan engagement, consultation and transparency in Club decision-making – Most send it was important though slightly less than the others Match-day issue and development LED advertising Boards – MD said through our survey and via the Trust email we have seen many complain that they are too bight at night matches. RS said that they would be replaced this coming season with a new system and the main stand will have them as well. The floodlights will be replaced next year, if budgets allow. The second security gate in the Midland Rd - There had been some anxiety about this amongst fans especially most recently at the Play off Semi final against Bolton. RS explained that with the added segregation gate it gives 1,800 seats for the away supporters. It’s purpose is to be a safety net for an increased number of away supporters over three blocks but is not likely to be used in a standard, league fixture. For the Bolton game the arrangement for tickets was the same as what it is like for a cup match. We gave them 2,100 tickets, and the strategy was to create a greater atmosphere for the team to play in. We didn’t want the away support behind the goal because that increases their noise levels and we didn’t want to give Bolton any advantage. We consulted with Graham Alexander and he was happy with that plan. The possibility of a penalty shoot out also came into the consideration. The Midland Road stand will see some work. All of the seats will be replaced. Other works There will be improvements to the 2013 suite and the 1911 bar, and as well in the boxes, as well as the general maintenance, including the toilet facilities. MD said that the supporters thought the Toilet facilities were poor in the Trust survey. LM said there are plans to create more Fanzones and have more family engagement areas and other activities in the Midland Rd concourse. Heritage – MD brought up from the Survey that there is a feeling that there is disconnect with former players within the stadium with the idea of naming a stand after a player, murals of ex players or a statue. This prompted a positive discussion, firstly acknowledging what we have in the ground – the Hendrie and McCall Suite’s, the 2013 suite, 1911 bar, Framed shirts from by-gone era’s, and players have heritage numbers on their shirts. The Club were the first to do this in 2019. Next was the question of which player would we have as a mural or statue. When we all became supporters and loved the experience we all had our favourite players. Many older fans will think back to Bobby Campbell, Stuart McCall and John Hendrie. Newer generation of City supporters will think Bobby Pointon. Most supporters can identify with him as he is ‘one of our own’. Improving Fan Engagement MD went over some points with LM from our last meeting, regarding how the working groups are structured into engagement with the Club. It was said some are very informal that don’t have a structure, engaging with the Club occassionally, and others have engagement more regularly through the Clubs’ Governance meetings and that the Supporters Board was regarded as a Supporter Advisory Board (SAB). MD was invited to be involved with the drafting of the new FEP for 2026/27 season. At that point our Trust Chair quote and amendments to the calendar dates - to show we meet quarterly, and the amendments to heritage section were added to the draft pdf to be added by the designers. Also, we added that we were pleased to say that this year the Club reached its agreed commitment to meet with us 4 times this year which is a first, and the first of many for the future. This was added to the FEP for what the Club has achieved this year. This was part of our end of season review with the Club. The deadline for submission to the EFL is the 30 th June. Community Projects MD raised one project we could probably do at this stage is to run the My City, My Shirt Diversity photography project, capturing the diversity of Bradford City’s supporters, from coming into Valley Parade, to the concourse, in the fanzines, in the stands and at the Beap Centre, and with a small amount funding we could have some of the prints exhibited in the ‘Community Hub’ Café or indeed the possibly in the Midland Road Concourse. There was a lot of positivity about this from the Club and prompted more discussion about what could be there; potentially murals. Burns Unit Collection and Memorial MD raised that we felt the collection went well in terms of what was raised, however, there were some issues around it and felt we could have larger numbers involved and whether there could be a case for a new potential working group to involve other supporters groups, similar to the ‘Remembrance Panel’ of some years ago. MD said he would email them a Trust members’ letter. Also raised was so the lack of past players at the memorial this year. RS said we should ask the Council about this is. They are the ones that organize it all. Football Governance Bill & the Independent regulator MD reported that the Government had launched a new initiative, ‘On Fans’ side’, which explains in simple terms what the Football Governance Act means for clubs and supporters. See here and here . Also there has been a ‘supervisor’ from the Independent Football Regulator (IFR) allocated for all clubs in the EFL. They have a caseload of between 6 or 7 each. Financial Planning MD asked from the 24/25 Accounts review, what are the projections for 25 / 26 and beyond. RS said we lost £3m last season and are expected to lose a similar this year. Our income for this season (25/26) was £12m to £13m and guestimate income for next season is between £14m and £15m. This factors in sponsorship, EFL/Sky and ticket sales. Stefan Rupp has provided the biggest investment into the Club, more than any other previous owner. Mbanq is our biggest sponsor we’ve ever had and not only will they be a shirt sponsor, but they will also be sponsoring other significant assets in the near future. The Stadium MD explained that one of the popular campaign ideas was for Valley Parade to be community owned – to initiate a fundraising campaign. There was a discussion about the value of the ground. It prompted a very positive discussion about helping the Trust find what it does best over the course of a season. Getting volunteers to help with the bucket collection was raised as an example of that, and the advice was, that we need to have something reachable where we would be gaining the trust of the wider supporter base. MD said if we can pull off the diversity project, that would be noticed and attract more activity. Fundraising for a mural was also suggested for a reachable aim.
June 4, 2026
As the season draws to a close and the euphoria of cementing our place in the play-offs has subsided, our thoughts return to the events of 41 years ago. Myself, Helen and Manny were invited to the town hall before the memorial service as representatives of the Supporters Trust. This gave us the opportunity to meet up with the representatives from the Lincoln City delegation – Biff Bean, who is the lead on the Community Trust and Gavin Gordon, representing the Lincoln City Former Players’ Association. After congratulating them on a phenomenal season and discussing their club's plans to increase the capacity of Sincil Bank for next season, during these conversations it was interesting to hear how much fan involvement happens at Lincoln. Also how the club itself actively supports and encourages outside groups, such as the former Lincoln City Players Association. These have a team and still play charity matches. I personally think our beloved City could take a leaf out of Lincoln's book in this regard, because as a club we are certainly lacking in this department. As was blatantly obvious to me and Helen when we talked to Gregg Abbott he was the only ex-player in the room. We would’ve liked to have seen more! Eventually we got round to talking about the Lincoln fans' experiences of that day 41 years ago. Everyone has their own personal recollections of that day. But to hear it from the perspective of the away team hit home pretty hard with me. On returning to the bus they had travelled up on and doing a head count, they realised two of their number were missing. After remembering they had got tickets for the stand, all they could do was wait. After an absolute age the group realised their fellow fans weren't returning, so they enquired which hospitals the injured were taken to. They then spent hours driving round the hospitals to find out information. Eventually the decision was made to return home. I personally can't imagine being put in that position, not knowing whether your mates had been injured or died. Then having to leave them behind. The service itself was as emotional as always. It always brings tears to my eyes, especially when the families go forward to lay their wreaths and floral tributes. We went forward and laid a wreath on behalf of the trust. Special thanks to John at Blossoms Florist for designing and putting together our wreath. Which incidentally will always have red and white flowers intermingled with the claret and amber. This is to represent the two Lincoln City fans that lost their lives that day. After the ceremony we raised a glass to the 54 City fans and the 2 Lincoln fans who never came home. These are two cities whose fans have become bonded by tragedy. Even though we have both been in different divisions for a long time, the respect and friendship between our two clubs is stronger than ever. We will always remember the 56 souls who never came home. And as the song goes: "They will never walk alone" Tony Deacon
May 27, 2026
Over the course of the 25/26 season we ran an extensive fans’ survey to encourage supporters to tell us your views on a wide range of topics. Over 70 supporters shared their views, highlighting strong season ticket uptake and generally positive matchday atmosphere. Fans support improvements such as safe standing and better engagement. Key concerns include catering quality, service speed, and stadium facilities. Supporters also called for fair ticket pricing, improved communication, and greater recognition of the club’s history. The last time we did something like this was during the 22/23 season. Our intention is to feed this back to the Club to help form Club thinking on supporters’ views. Members and non-members of the Trust Given that this is a Supporters Trust survey, over half were not members – 56% but a significant number were indeed our members’. Age, gender, background and where you live Out of all that took part, the vast majority ranged from mid 30’s through to over 65, and indeed those over 65 was the majority with 45 to 55 being the second highest number, and 55 to 64 came just before that. Only a small number of younger people found interest. Surprisingly the numbers of 18 to 24 year olds were larger than those of the slightly older category of 25-34. The vast majority of participants were white and male and most of you also live in the Bradford / West Yorkshire area. Disability Over 13% of you said they have a form of disability. Season tickets for 24/25 Nearly 83% of you said that you were season ticket holders for the 2025/26. Season 24/25 match-going, match day tickets This section of the survey had a lower number participation. It reflects the lower number generally that buy individual match tickets compared to the greater numbers that have season tickets, and cup runs have been low. But also it is about the 24/25 season. So here are some standouts: When asked about how many home matches you attended, most said they had only been to between 1 and 5, over 54%. Between 11 and 15 got none and between 16 to all matches received shared over 15%%. It shows that almost all taking part we not season ticket holders. When asked about how you buy match day tickets, nearly all of you said online, in advance and a couple of you said you get them at the ticket office. When asked about using the Club app to buy tickets, most of you didn’t use it (less than 50%), and out of those who did use it, the ratings showed a mixed picture. Very good and good outweighed the adequate and poor, but not massively. It shows there may still be issues about buying tickets online and using the app. Where do you sit at Valley Parade? This got more participants back. Most of you said the main stand. The lower tier of the Kop got the next favoured area, then upper tier, then Midland Rd and then the NW Corner. The atmosphere at Valley Parade Most of you rated it as very good (well over 50%) and a little over 40% rated it as ‘good’. Flags, an improvement to the atmosphere The overwhelming answer to that question was yes – Yes definitely and yes somewhat were the most chosen answers from you. Safe standing to improve atmosphere Asked whether you would like to see safe standing to improve the atmosphere most of you said yes. And remember, overall this is an older audience filling in this survey. There is a realisation that standing is popular especially among young people. Those of you that would have it as a choice is almost 70%. Ideas to improve the matchday atmosphere / experience Many chose to write about their thoughts and ideas about the whole matchday experiences. 23 commented and all were valuable, matching some of the issues we have already raised with the Club this season. Issues around needing to move together those who insist on standing, or make sure the stewards can get them to sit down, as it spoils the game for those behind them, is a common thought among today’s set of fans. Comments also about moving the atmosphere section around and it displacing many fans from the most recent move to B block is still an emotive issue as well Flags and banners, scarves in other parts of the ground was raised as a suggestion too. On the issue of flags, a concern was expressed about nationalist flags being divisive. Improving toilet facilities, especially for women is a common concern reflected in these survey comments, also too is the complaint about the LED advertising hoardings being too bright at night matches. Wi-Fi, the re-introduction of the programme, queues for food and drink, again are common issues raised. Fans also want improvements in the fanzone, improvements in half-time entertainment, and the PA system. Fans want to be asked by the Club for ideas about ways to improve these things. Interestingly one comment was about having a noticeable disconnect about our on-field player history reflected within the ground. Suggestions to remedy this were murals, or potentially naming a stand after a player or having a statue. There are many other comments /ideas. You can see them here . Away matches during the 24/25 season A vast majority filled this section in, and a significant minority told us that you didn’t go to any (25%), and perhaps don’t generally. There was no question why but a likely reasons is the changing nature of the dynamic amongst away supporters in recent years which is poor behavior of a significant minority putting people off from going. The top offence is standing in seated areas blocking the sightlines of others. Another factor is of course that it is only a small proportion of the fan-base that can go to away matches at any one time and that’s why demand is high for tickets particularly in successful seasons, another reason for choosing to participate in this section. Between one and five was the highest figure (36.11%), and then nearly all/all was the third highest figure (nearly 17%). Many of our regulars get on travel fan group coaches as well as trains and there is a high cost associated with getting to away matches, but that doesn’t deter what is considered a popular activity, better than attending home matches. A Bantams family day out on the beer! Your experience purchasing away tickets in advance online with your loyalty points Slightly less filled this in but the numbers that where able to purchase as many tickets as they wished and those that didn’t have enough loyalty points for the matches they wanted to go to polled the highest, although those that where able to buy just edged it. Next highest were those that didn’t attend any away matches / buy tickets for them. Away matches that you didn’t attend but watched on Sky / iFollow Most of you, 54%, watched some of them, and a much smaller percentage (over 22%) watch on TV. A slightly smaller section of you said none at all. The smallest section never missed attending away games Season tickets for 25/26 Most of you bought / renewed your season ticket during the ‘Early Bird’ period. And most of you bought online with only a few of you going to the ticket office to renew. A surprising number of you paid in full whilst a much smaller number used the 12-month payment installments option. 55% were very satisfied with your experience of purchase online, and over 27% were somewhat satisfied. 11 of you gave us reasons why you were unsatisfied. The main reason given was the complex nature of the Ticketmaster ticketing system. You can see the comments in our stats analysis here . Level of agreement with multiple statements – Matchday ticket prices This was the first of several of these throughout the survey, and the topic of opinion was all about match-day ticket. On the issue that £24 in advance is a fair price – somewhat agree was the highest with over 38%, and only 21% strongly agreed. The next got slightly less participating, about the walk-up price of £28, and there was less agreement on this. Those that somewhat agree were still higher than strongly agree. Many of you agreed with the idea that there should be a discount for buying a ticket in advance compared with on-the- day sales. Over 47% of you strongly agree, a big qualitative shift in comparison to the previous two statements on tickets prices, and 30% somewhat agreed too. A substantial 78.46% majority of you, strongly or somewhat agree that a flat £20 matchday tariff represents the ultimate fair valuation for walk-up spectators. This statement did however get a slightly lower participation level. The Clubs online content and newsletters Nearly 54% of you were somewhat satisfied with the Clubs’ online content and newsletters. It was almost a tie with those that were very satisfied and those that were neither satisfied nor dissatisfied. The re-introduction of the Programme Almost 49% of you said the probably wouldn’t buy a programme, but roughly 21% said they would definitely would buy one. Yes probably only got approximately 15%, and approximately 14% said they would definitely not buy one. It was surprising that most said they probably wouldn’t, but that would suggest that most might on a special occasion quite possibly. Visiting the kiosks /bars on matchdays There was no majority on this. The options were all the matches, most of the matches, some of the matches, rarely or never. All games and the majority of games slightly swung it. There is a significant minority that bring their own food and drink. What you buy from the Kiosks/bars A lower number filled this section in, so hot drinks were the most popular purchase. Beer was the next most popular. Third highest was the old traditional favourite, the pie, then cold soft drinks, then a burger, and then chocolate and crisps. See details here . Value for money in the in stadium catering Whilst a lower number of you participated in this section, it gave us an unsurprising answer. This was possibly the most decisive in the survey; that you don’t think it is value for money for what you get. No one felt it that the value for money is very good. Adequate is what most of you said (over 38%). 20% said ‘good’, over 26% of you said it was poor, and 15% of you said very poor. Food and drink suggested offerrings from the kiosks/bars – in stadium catering A lower portion of you participated in this one too. However, chips was the most popular, then samosas, bhajis, gravy, mushy peas, bitter/ale, vegetarian/vegan in the order of the most popular to least of the selections. Suggestions from some of you were a wider selection of crisps and sweets, popcorn, curries, curry sauce, loaded chips, soup, gluten free options and local brewery lager. You can see more of what you told us here . Improving aspects of the in stadium catering The key aspect what you told us about what needs to improve is cutting the waiting time. Relating to this was ‘the need to put more staff on’. Some kiosks run out of food, drinks, confectionary, much quicker than others. The quality of the food was mentioned, and also the price. Re introducing the availability of cash was another suggestion. You can see more of what you told us here . Toilet and wash facilities within the stadium on matchdays This an issue we have members emailing us in about on regular occasions so we added it to the survey, and we were not surprised that a very small portion say they are very good. In fact over 40% of you describe them as just adequate, and the second largest portion of you, over 40% would describe them as poor. Over 11% describe them as very poor. Level of agreement with multiple statements Here is the second of the level of agreement with multiple statements starting with: The Trust is doing a good job or representing fans The vast majority said yes we do, however the somewhat agree was a higher number than that of strongly agree, so the reality is you’ve said we do but we should do better. The supporter engagement from the Club is good Supporter opinion in this survey gives a very similar picture to the opinion that the Trust does a good job, but it’s ever so marginally better. The supporter view is the Club does do a good job of fan engagement but it should do better. I feel like Bradford City cares about me and my views Again you’re opinion was very similar to the previous two although somewhat agree was higher than in the previous two and so was the opinion that is neither agree or disagree. Swearing and bad language is part of watching football This is a difficult one to decide because you either give it or you don’t. Strongly agree and somewhat agree were lower. Those sat on the fence and those that somewhat disagree were higher, but strongly disagree was low. It shows that while people may feel its bad, there is feeling of inevitability about it as has been part of football for such a long time. Watching football in a big crowd is like a release. You can see the stats here . It’s important to retain the 3pm blackout to protect the lower league clubs This was weighted towards in favour. As ‘strongly agree’ and ‘somewhat agree’ equated to over 64%. Those that sat on the fence was over 18%, and the ‘strongly disagree’ and ‘somewhat disagree’ were very low. It’s right to ban fans from drinking within sight of the pitch Again the consensus is still largely in favour of keeping things as is. Most of you either strongly agree or somewhat agree, but there does seem to be a change in thinking on this as over 14% strongly disagree. The Supporters Board is doing a good job or representing fans You said they do. Most of you ‘somewhat agree’. What was interesting here is that nearly 25% neither agreed nor disagreed with this statement, and a small minority strongly disagreed. There is always room for improvement. Football is doing enough to encourage diversity and welcome Women, LGBTQ people and ethnic minorities to the game Whilst most of you believe this to be true, many of you sat on the fence, and a small percentage disagreed which shows there is a layer that are saying it isn’t doing enough and therefore has to do more in this direction. TV companies have too much sway in deciding kick-off times/schedules The majority of you definitely strongly agree about this and somewhat agree and very few didn’t have an opinion one way or another. I would buy an away TV season ticket package if it allowed me to just to watch Bradford City’s away matches The majority agreed with this but it was on a lower scale. Many of you didn’t have an opinion, and there was a significant minority disagreeing with this view. It may bring income to the Club / Sky, but it could well impact on the level of support the team gets at away matches if this could be something all clubs could do. I consider myself a supporter of Bradford City Women's team This got a mixed response of agreement. The level of agreement that got the most vote was neither disagree nor agree, then there was Somewhat agree and then there was strongly disagree. Strongly agree and somewhat disagree had the same numbers. Had there been some more female participation completing this survey it would’ve helped to improve the idea of an identity with the Women’s game. The numbers of women following the men’s game has gone up, but it is likely that there is a lack of awareness amongst the Bradford City supporter base that there is a Bradford City women’s team. The Football Governance Act is now law, and an Independent Football Regulator is being introduced into English Football. How important do you consider the following potential changes an Independent Regulator could bring? Here are another set of statements where supporters told us their level of agreement based on the above question: Fairer distribution of finances across the football pyramid Most of you agreed this was very important, over 68% in fact. Ensuring competitive balance across the league Between somewhat agree and very important most of you agreed with this statement, although less thought it was as important as the fairer redistribution of wealth. Stronger protections for club heritage and identity Over 71% of you thought this was very important Enhanced fan engagement, consultation and transparency in club decision making Less of you surprisingly, thought this was very important, over 53%, as the importance spread into the somewhat important category, 22%. Enhanced rules to block unsuitable club owners Over 73% of you felt this was very important. Blocking the formation of breakaway competitions Over 62% of you felt this was important Greater transparency around club finances Over 66% of you felt this was important too. Are you a member of any other Bradford City supporters’ group(s)? When asked if you were from another group, 3 names came up: These were, East Bierley Bantams, City Away Days and North West Kollective. One supporter was a member of 2 travel groups and associate sponsors. Another was from the campaign charity, Her Came Too, and another said they were official BCAFC. However this got a lower participation rate than average. Getting our communications Of those of you that see or receive our comms, most of you said you get our emails, and then it is Facebook. Both Twitter and seeing our column in the City Gent shared the same number, and looking at our website received a lower number. A very small number of you say you don’t see or receive our communications. How we could improve our communications We got some helpful comments on this: More communications from us was a common theme – communication and involvement from the next generation was a good one. More up to date communications is a good one too. Better match day comment is another good one More generally, the feeling from the comments is that you like us engaging with you, and you want more detail in our reports of our working with the Club. What initiatives would you like us to campaign and communicate on? Working to lower ticket prices /reciprocal deals with other Clubs came out top. Raising money to potentially bid to buy valley Parade was the second most popular option, and getting to and from the ground was the other. Improving the atmosphere and safe standing were two significant others. In terms of additional comments and ideas, there were more to do with issues that need addressing with the Club that you had already raised, such as improving the catering, the toilets, having/improving wi-fi, and then there are issues relating to away experiences – all standing when there should be seating. Improving disabled facilities in the ground, in particularly car parking spaces was suggested. More in depth coverage of meetings, more fans forums were suggested too Other suggestions included, in-house catering, reopening Manningham rail station or `Midland Rd with direct access to the ground. Another was about the Club are-connecting with past players within the stadium, perhaps naming a stand after one, or having a mural with the grounds or even a statue was suggested. You can see all our survey stats here . The Trust always asks for volunteers – We ask if you can indicate what area of our activity you can you help out with We gave you a number of options to choose from. These were: media communications, Diversity, community outreach, other professional skills - design/legal, or events. Events came top, and second top came media communications, and diversity came third. Expectedly there was a lower participation in this section. On reflection The Survey was ready and out later than planned and came out mid November 25 and ran through till the end of March this year. 76 people took part and while this was lower than the number participating in the previous survey of this kind (165) the comments and opinions on key matters were very useful. The lateness of the survey to be ready and the length of the survey probably contributed to the lower number taking part, and not everyone contributing to every section, leading to some taking part in their favourite parts only. Nonetheless the numbers participating played an extremely valuable role in helping to gauge an understanding about how supporters feel about being an active supporter of Bradford City. We would like to thank everyone who participated in our survey and we will contact all those who have given us their contact details. If you want to get involved with the Supporter Trust contact us here . See all our stats to our survey here .
May 11, 2026
Remembering the 54 Bradford City supporters and two Lincoln City supporters who went to watch a game of football but never returned home. We stand with everyone at the Memorial Service in Centenary Square and those that join us from all parts of the UK and the world to mark the 41st anniversary of the Valley Parade Fire Disaster.
May 8, 2026
We would like to thank all of you who voted for the Supporters Trusts’ Young Player of the Year 2025/26. The annual awards and dinner on the 28 th April was a celebration of a team that have been at the top of the table all season. We had just fought to get a well deserved point at the last home match of the season in front of a great home crowd against Bolton Wanderers, and then at the weekend, we finally secured our place in the Play-Off’s beating Exeter City 2-1 in Devon in front of a sell-out crowd at St. James’ Park. This season, the team have had to really compete against much stronger teams in League One than those in League Two over the course of the season. Congratulations goes to the gaffer, Graham Alexander who has been the orchestrator of the team, encouraging a positive attitude to the game, belief and confidence throughout what is always a rollercoaster of a season. And of course well done to Antoni Sarcevic and Bobby Pointon who picked up the joint Players’ of the Year Award. Young Player of the Year The winner of the Trust’s Young Player of the Year is Jenson Metcalfe! He narrowly beat Bobby Pointon on winning the prize, voted by you, the supporters! We would also like to give a special thanks to Tony Deacon, who gave Jenson the award. Once again, a big thank you to all of you for taking part. You know who you are and we very much appreciate your involvement in this event and making it a success. You can see the list of all who won an award on the night here .
April 28, 2026
We would like to thank all of you who participated in the Bucket Collection on Saturday April 25 th at Valley Parade, our last fixture of the season against Bolton Wonderers. The Trust had 8 volunteers with buckets all around the ground. There will have been a few more helping out also. We raised an amazing £5071.27, which includes £545 of online donations on the day. We’d like to thank all the supporters of that very impressive attendance at Valley Parade of 23,732 that made a contribution. And, once again we would like to thank all the collectors for doing your bit. This has been a great collective exercise and great achievement.
April 21, 2026
Its not long till’ Saturday, and it would be great to have more volunteers. We do already have a handful of committed souls but we can never have enough. Last year, we had approximately 15 volunteers, with mostly our members and supporters from the Disability Club and Shipley Bantams. For the 40 th anniversary we raised an amazing £7,387.70 during the bucket collection before the match, almost double on what was raised the year before. If you would like to be involved in the bucket collection please contact us at hello@bantamstrust.co.uk . Arrangements Volunteers should arrive from 1pm outside the WD Gate entrance - the large gates opposite the club shop. Our names will be ticked off before we all receive buckets and then stand outside the various entrance points around the ground.
April 14, 2026
It is rapidly coming to that time of year when we will all be coming together give our respects to those who tragically lost their lived in the Valley Parade fire, and this year will mark the 41 st anniversary. Last year, we had approximately 15 volunteers, with mostly our members and supporters from the Disability Club and Shipley Bantams. For the 40 th anniversary we raised an amazing £7,387.70 during the bucket collection before the match, almost double on what was raised the year before. This year, our last home match of the season, versus Bolton Wanderers is on the 25 th of April, and as always there will be a bucket collection. If you would like to be involved in the bucket collection please contact us at hello@bantamstrust.co.uk . We normally expect volunteers to arrive from 1pm outside the WD Gate entrance - the large gates opposite the club shop. Our names will be ticked off before we all receive buckets and then stand outside the various entrance points around the ground. We don’t think it will be any different. We’ll be putting out another reminder next week so we hope to have confirmation by then.