November 27, 2024
In attendance from the Club were, Ryan Sparks (RS) – Club CEO and Paula Watson (PW) – Director of Operations. Representing the Trust was, Manny Dominguez (MD) – Chair Apologies were given from Justin Brett (JB) – Vice Chair, and Matthew Pickles (MP) Bantams Supporters Trust met with the Club on Monday 18 th November. The last meeting with the Club had been the 5 th August, 3 months ago, but we hadn’t met with RS since February so this was a much-needed catch up. This meeting covered a lot of ground and we hope it got across what matters for supporters, and in the process a Trust sense of involvement in Club developments. So, without further ado lets dive into it. Season Tickets and Matchday tickets The Trust feels that it is important that season tickets and matchday tickets should continue to be affordable for all. The Clubs position is it desires the same but the club will be facing extra costs of more than £300,000 due to the new governments recent budget measures on employers. Home and away loyalty points It was raised that supporters that come in any other way than through the turnstiles, for example going through to a sponsors’ box, don’t get their loyalty points added. It was advised supporters using the boxes can email the club which matches they will be using the boxes so that they can be added by ticketing staff, or they can explain to a steward to exit to go through the turnstile to get their QR code scanned before the game. It was also expressed that even getting QR codes scanned at home or purchasing an away ticket, doesn’t automatically enable supporters see their loyalty points added straight afterwards. The Trust was advised to email the Club examples. Away ticket availability The concern was expressed that some away tickets come on sale quite late making it difficult to plan ahead. It’s not always easy because supporters are at the mercy of the away club. It was said our Club try to give at least 4 weeks notice or more about away tickets, and the Club have recently giving 48hr notice ahead of away ticket releases, with dates for purchase pending loyalty points collected, then season ticketholders and then general sale. Atmosphere end consultation It was said that there was still a lot of dissatisfaction among the regulars that sit in block B, and some say they will no longer buy their season ticket. The Club said there have been 3 key consultations with supporters. One had been on season tickets and the outcome was most would be happy with an increase. Another had been on the branding, and over 4,000 took part largely rejecting any change to the Club crest. And approximately 80% of supporters were happy with the relocation of the atmosphere end to block B out of approx. 3,000 that took part. It was also pointed out that supporters would’ve liked to be directly involved in the processes. The Club felt it was a case that fans in Block B wanted to be emailed about it. Railed seating within the ground for both home and away supporters and cost Staying with atmosphere, it was asked if there had been any thought of planning where in the stadium there would be a choice to stand for both home and away supporters – would block B be considered as the home choice for example. The response was that it had been put on the back burner for the time being as there was a more urgent need for repairs over the shop, changing rooms roof at a cost of £75,000 which has largely been completed now. Club Business Strategy (with regards to fan engagement) We looked a this with particular attention to ‘supporters after the game’ and ‘fans feeling valued’ and there a plans to carry out surveys to understand how fans feel valued, and what would make supporters feel more valued. Improving our structured dialogue and the Club promoting of work with the Trust and Supporters Board (SB) It was briefly explained that more fans would understand the value of the Trust and SB if the engagement with them was occasionally publicised on the Club website. It was felt from the Trust side, from the meeting, that the Club were more willing to commit to following up on decided action points being made. Fan Engagement Plan (FEP) We looked at this necessary requirement all EFL clubs have to commit to agreed to in the summer of this year. Supporter engagement is a means of giving fans a sense of being closer to the club. A close association encourages and strengthens loyalty. It is a term that has come to encompass everything a club does to communicate with its supporters. Clubs will be required to publish a FEP on an annual basis which will be overseen by a senior Club official. This requirement builds on the work clubs are already undertaking with supporters including hosting two meetings or fan forums each season to get their views on key issues faced by supporters and clubs. Stoke City’s FEP is the best example of a template all clubs should aim towards. The Trust picked up on the fact that the Clubs’ FEP has a quote from the SB’s Chair and dates of when they meet throughout the year and it was suggested that we have the same, a quote from the Chair and that we should aim for quarterly meetings in a year. Governance Meetings The Trust would get invites, and there we could raise ideas on diversity, community projects and sustainability. The Club said it was aiming for silver in the Equality Code of Practice. Last season the Club achieved Bronze. On sustainability the Club are concentrated on working with the EFL’s ‘Green Code’ sustainability programme. Restorative Justice and Crime Reduction It was raised about incidents at away matches against Walsall and Tranmere. Examples were given that at Tranmere, supporters were allowed to stand on the steps of the stands, and when our first goal was scored supporters toppled over each other. The Club hadn’t heard about that and it was suggested to email the Club and Tranmere Rovers. It was also raised that disabled supporters get a raw deal at many grounds where we travel to especially where there is no choice of two areas of a ground to get into. Where we only get one stand, other supporters tend to stand in front of wheelchair users, obscuring their sightlines. Asked about the appeals panel – where supporters accused of doing things they shouldn’t have been doing can appeal a decision, and have their case looked at again, availability for a Trust volunteer would be made. Transport – Getting supporters to and from matches on a week night It was explained that fans can get a day rider for £3 on a match day by using the promo code 'BANTAMSMATCH', check here , but it’s much more difficult to get home from a night match. It was asked if the Trust could contact the local authority and the West Yorkshire Combined Authority to see if they have any ideas to improve this situation, and response from the Club was favourable. Football Governance Bill The FSA was at the heart of 2021’s Fan-Led Review of Football Governance which made a range of recommendations to strengthen the game’s governance – most notably the commitment to introduce an independent regulator. The Bill, which has cross-party support was stopped in its tracks under the Tories due to the snap general election, and kick started again under a Labour government. In the Trust’s view, we feel it has been strengthened to protect both football supporters and clubs. The stand out changes since the first draft of the Bill are: New powers in the Bill include consulting fans on ticket pricing, home stadium relocations, and fan representation at clubs Parachute payments included in Regulator’s remit so it will have full oversight to tackle financial sustainability across the football pyramid Requirement to consider government foreign policy dropped to cement regulator’s full independence However, the Bill has not yet run its full course through parliament and therefore it is not law, and as such, the Clubs position is that it is committed to following the regulations as laid down by the EFL. It remains unclear how long it will take to become law. It currently has 19 amendments and it is likely there will be more tweaks to it than that before it gets over the line. What is likely to take longer is the limited period it will take for the Premier League (PL) and EFL to agree an amount of money (after years of failure to agree) that the PL redistributes before the Independent regulator would come in to choose a proposal from either or impose a figure of its own. There is a view of course that this will never happen. But one thing is true; this financial redistribution underpins the whole Bill. The disparity of wealth between the EFL clubs and PL clubs is far too great already and is still widening. EFL Sky Deal It was asked by the Trust how the Club benefits from the new Sky deal and it was said that the Club is £50,000 worse off in League Two compared with having iFollow under the previous arrangements. The Club votes with the collective generally when it comes to voting to accept new changes, it also voted in favour of the new TV deal with a view to being in League One or higher as the rewards are financially greater under the new deal. Under the previous EFL iFollow streaming service agreement, the Club benefited generating £250,000 from supporters using the service to stream home and away, live streamed matches. Club Maintenance Costs The Club said that maintenance costs on the stadium were significantly up on last year. More than £70k has been spent on the pitch and drainage, so far, with more works taking place over the coming weeks and months. Ownership It was asked if there was any developments in terms of Stefan Rupp’s intention to be involved and investment since his open letter to fans and his attendance at the fans forum last summer. It was said he had come over for the Doncaster Rovers game at home in October, and nothing has changed with regard to his commitment to the Club, and was in the UK’s for Saturday’s postponed visit of Accrington Stanley. With regards to the stadium, it was said that the Club are in a stronger position with Gordon Gibb and there will be consultation with the Trust should Gordon Gibb wish to sell in regard of the Asset of Community Value (ACV).