Fan-Led Review
There has been a huge emphasis around fan engagement since the fan-led review of football governance was pushed into action after fan protests against the ‘big six’, Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham agreed to join a European Super League in April 2021.
The fan-led review was a process of consultation with the Football Supporters Association (FSA) along with affiliate supporters trusts led by the then Chair of the review and former Tory MP, Tracey Crouch. She produced a report in November 2021. See key findings here.
On the 7th September 2023, a government ‘white paper’ (a precursor to an act of Parliament) was published on football governance entitled ‘A Sustainable Future – Reforming Club Football Governance’, following the then Tory led government’s commitment on supporting an independent regulator. But of course this commitment for an independent regulator has cross-party support.
On 7th November 2023, King Charles said, “Legislation will be brought forward to safeguard the future of football clubs for the benefit of communities and fans,” in his speech, opening Parliament. The details of that legislation never passed through the final hurdles of the previous Parliament, but the Bill, now with Labour in government after the recent general election, still has cross-party support and in May of this year the FSA launched an open letter that had initially 170 plus group signatories which exceeded 200 by the end of May and Bantams Supporters Trust were one of them. See what the open letter says here.
EFL and FSA
One of the other factors as to why the Trust is in a stronger position in relation to the increasing emphasis of club fan engagement is that we are an affiliated member-based organization of the FSA, which brings us the advantage of being part of it’s League One and Two Network where we discuss issues that come up nationally, for example football fixture rearrangements for the purpose of SKY TV or issues around the devaluing the FA Cup by dropping replays.
The FSA has a structured dialogue with the heads of the EFL, which selected or nominated Trust reps attend with some of our full-time national officers. These meetings are by annual a year and every year, the FSA asks its Trust reps to fill in surveys as to how well our clubs conduct their fan engagement with their supporters and whether they meet regularly with shadow boards / supporters Boards / Fan advisory boards, and if they have structured dialogue with supporters trusts. The findings of these surveys are discussed at these ‘high level’ structured dialogue meetings with EFL senior representatives.
EFL fan engagement
In early June at the EFL’s Annual General Meeting (AGM) EFL Clubs voted to approve several changes to the EFL Regulations, see EFL Statement – Regulation changes, which will come into effect immediately. These include: facilities for disabled supporters, club community organisations, and clubs having to have a Fan Engagement Plan (FEP).
The Trust through our EFL FSA network was sent an email with ‘supporter engagement in the EFL guidance document. It was sent to all EFL clubs which our FSA senior colleagues had recently been working on. The document is very much intended to inform fan groups for when they are collaborating with clubs on their FEP.
Here is a snapshot of the EFL changes to its fan engagement policy in the FSA headed document. The EFL, it is said to be reinforcing its commitment to fan engagement through these amendments:
We became aware of Bradford City’s own FEP on the 1st of August. One of the best FEP’s we’ve seen however is that of Stoke City’s. The Club consults with so many groups, groups of fans and Club staff, women and girls players, diversity groups, sponsors and so on, they have at least 12 fan events, work with their Supporters Trust and community groups and more. It’s something for all EFL Clubs to work towards.
In this new period of fan engagement we feel our hand is strengthened as the FSA have a kind of trade union and employer-like ‘collective agreement if you will.
Over the last couple of years we have attempted to gauge the opinion of the Club about the fan-led review and the priority issues that we urge consultation on. The traditional colours, the name, the stadium and ownership of the club and stadium have all been identified as items of key heritage items of importance in the Fan-led Review report. We’ve asked about the opinion of Stefan Rupp about fan ownership of football clubs as in Germany most football clubs in the Bundesliga are 51% owned, and indeed, if he would come and discuss with the Trust and Supporters Board respectively.
The fan ownership model of the Bundesliga clubs was looked at for research purposes for the Fan-led Review report.
The English version of this today is the proposed Football Governance Bill, whereby if accepted by Parliament, many key aspects of football from a more robust fit and proper owners and directors test, fan engagement and stadium requirements will need a license, and will be regulated by an independent regulator.