This is the Chairs’ Report, written in October 24, ahead of our November AGM 2024, commenting on the managerial situation, the national picture as a backdrop and the Trust’s year engaging with the Club, and building the Trust to ensure its longevity by encouraging supporters to join and play leading role in ensuring we have a football club for generations to come.
On the Pitch
At the time of writing, the Bantams are 5th in the League Two table after coming away from Cheltenham on a Tuesday night with a point. Could we be seeing something of a renaissance after seeing three wins on the bounce following a dip in form in September up until early October.
In fact the anniversary of Mark Hughes departure, October 4th, last year, came and went and our 3 wins in a row started on October 7th at home against Newport County, winning 2 – 1 on a Monday night in front of the Sky TV cameras.
Rewind to the beginning of Graham Alexander’s career with Bradford City, his first game didn’t go as well as planned, losing to Barrow 2 – 1 at home on the 11th November 23. We lost again to Notts County 42 in the following game away in the league before beating Barnsley at home 5 – 1 in the EFL Trophy group stage getting his first win at home under his belt at VP against Accrington Stanley, and this winning streak continued well into December, beating Doncaster away 3-1 away on the 22nd. The next stint of back-to-back league wins came in February of this year (2024), a 4 – 0 beating over MK Dons and a solitary goal beating Sutton United respectively, both at home.
March saw us get hammered 5 times in a row and it also gave reason to growing unrest from a section of the fanbase, frustrated with the lack of progress on the pitch come to it’s height in the form of a protest led by ‘Bradford City Independent Fans Group on the 29th March before City’s home fixture against Tranmere which we won 2 – 0. City had a run of 6 games unbeaten starting with a 1 – 1 draw against the Mariners away and then 5 wins, and came so close to a play-off off place. It left us City fans and probably the players and the management team wondering what if? What if we had won that Crawley game at home, what if we didn’t lose so many in March?
At the time of writing we will soon come to Graham Alexander’s 1st year as Manager and hopefully a better season. The pressure on the Club to succeed to get out of this league is almost tangible and we are sure the manager and players understand. It is imperative the team doesn’t buckle under that pressure. At the moment the team are fifth in the division and a win against Doncaster Rovers on the 26th of October could see us leap frog over them and potentially reach third place in League 2. The difficult challenge will be however to maintain the consistency needed to hold that position. It is indeed a long season, a season of challenges to the team and another roller coaster season for the fans.
The Football Governance Bill update
Earlier this year (2024) the Football Governance Bill had started its process of getting legislated (19th March 24) with the introduction of the Independent regulator being the key component of the proposals as a means to intervene and stop clubs being run into the ground, protect the heritage of clubs, give supporters a much bigger voice in the running of the game, and prevent any chance of domestic clubs joining a breakaway European Super League. However the snap general election in the summer prevented the Bill in completing its process of getting through parliament.
In May this year (2024), keen to continue put pressure on politicians after the general election was called, the FSA tabled an open letter signed by 200+ supporters’ groups, calling on all parties to get behind a new Football Governance Bill. Bantams Supporters Trust was amongst those signatories.
On the 23rd of October 24, the Labour government launched the Bill in parliament strengthened with additional powers to protect clubs and support fans, chiefly on:
It’s considered that the independent regulator will be seen as a ‘back stop’ power if EFL and PL clubs cannot come to agreement around issues around wealth redistribution. Naturally the EFL are happier of the two because the parachute payments are within the remit of the independent regulator
You can see more detail here.
FA Cup Replays
In April (2024) we reported that the FA had authorized the banning of FA Cup replays from the first round proper from next year. It was something the Premier League had always wanted, predominantly to ease their fixture calendar which has been made more congested by the expansion of European club competitions, and initially it formed part of it’s proposal to the EFL and National League on financial redistribution.
It has angered many football supporters and clubs especially of clubs further down the pyramid. You can find a fuller report on the detail and what it means in our article on it here.
On the 1st May, 27 clubs, 11 from the EFL and 16 non league clubs joined forces to back a football reform body called Fair Play who are requesting an amendment to the Football Governance Bill to re-instate FA Cup replays. See more here.
The EFL TV Deal
In May 2023 EFL clubs have unanimously voted to accept a £935m 5-year deal with Sky Sports, which starts this season and will run until the end of the 2028-29 season. It is said the deal will keep the Saturday blackout in place.
The blackout is when the majority (i.e. 50% or more) of the weekly football matches in the top or top two domestic leagues or in the national cup(s) in the country are played in a two and a half hour window.
It is also said that under the deal 1,059 league EFL Cup and EFL Trophy matches will be shown live either on a Sky main channel or via a Sky streaming platform, replacing the iFollow service. You can still get iFollow if you live internationally.
When the dates were confirmed in the summer, Sky and EFL had maneuvered to stagger all scheduled live matches around the black-out for the period up to the FA Cup third round in early January.
Viewing times will stagger over long weekends from Friday to Mondays. The FSA will keep a watching brief over future confirmed televised fixtures. You can see more here.
The year’s work
Again, like previous years, there is always something to keep on top of. It is very demanding. Our three key things that we do best are:
Keeping members informed and in the loop about we are doing and keeping you up to date as much as we can to what is going on nationally with our email articles, which we post on social media.
Physically engage with members and supporters through our stalls on match days in the stadium.
Engage with the Club through our ‘Structured Dialogue’, and of course keep members and supporters informed with what we have discussed and what comes out of the meetings.
Commercial relationships
We are now in our first full season with UK based, ethically sourced company called Teemill. We have samples of our designed clothing on our stall and have an advert, now with a QR code to take members and supporters directly to the online store: where supporters can buy our products. There is no investment costs with this, but if it does prove popular the income we get with each sale of merch sold could finance any upgrade to have more choice in terms of stylization, so for example merch such as T-shirts and hoodies could have back printing.
Our scarves are the key seller on our stall. One of our members, Ryan Bell (RB) had donated some of the scarves he had made from a supplier in Europe before Brexit done in a retro European style so that the Trust could raise money from them. MD and RB then went halves on 50 claret and amber retro design scarves with Leeds-based company Global scarves for the start of the 2022/23 season. We still had plenty of the white with claret and amber trim type scarves left over, and this is what we have been selling up to date. The Global Scarves ones are a jacquard knit design, harking back to how football scarves were originally mass produced in the UK, but as everything is so much more expensive post Brexit we had to sell them at £15 each to get a return, but we have not taken out our investment back from what we have sold and we have very nearly sold them all in over 2 seasons.
Our publicity and website
As we have mentioned earlier, we always regularly update members and supporters updates on national things that can have a direct or sometimes indirect impact on our Club, and articles about whet we accomplish.
Our members get our emails, and there is always a trace of our work so that members can look up or go back to articles. The emails that get sent to over 500 members is a basic free service and on average 40% click on the emails. However there are less people that click on the links to see the articles in full.
On Social media City supporters can just see a strapline and link to our articles, and we regularly share on multiple groups with the help of the Meta Business Suite and we continue to use twitter of ‘X’ as it is now called. And we continue to reach Instagram too.
Our profile on these social media channels has grown and we are much larger than life because of the frequency of posting. If it is not for posting links to articles, often with an image / design in our Trust box, it is our regular well wishing prior to matches regularly asking poignant questions relating to form and record of results and immediate challenges. These get the most ‘likes’. These have the retro scoreboard C’mon City clap graphics.
Our Facebook Group has 881 members, up by 54 and our ‘Likes’ Page has 1,500 plus people liking it, and 1,572 people follow it, up by 45. Our Twitter account, has 394 Following, up 12, and 287 Followers, up by 67.
We do have an Instagram site with 72 following on that.
Our presence on social media has definitely grown and we have shown to be consistent in our approach to what we do.
Our website has also seen improvement. You are now able to share features on our website onto social media via your mobile phone as most people use their phones to look at social media and share within their social groups.
Also we have changed the way you see our news items whether it is on your phone, laptop or computer desktop, and we have added a structured dialogue area in the ‘About us’ section and an ‘ACV’ or Asset of Community Value’ section in the ‘campaigns’ section of our website. We will explain the ACV further on.
Concourse stalls in the Main Stand
The Trust is now in our fourth season running a stall on matchdays. We are in the main stand, usually setting up between 1.30pm and 2pm on a Saturday. It is difficult because we are not there every week due to work commitments, but even so, we definitely have established a firm base of friendly faces that stop and chat and discuss their concerns and / or put a few quid in the donations tin, and supporters constantly look at what we have to sell. It is a very good set up. As we have said earlier, it is the scarves that sell best. We think it important to have this live link to the Trust. It is a shame we only have the resources to do it in that one spot, and in other parts of the stadium.
Fan Engagement / Structured Dialogue
During the last Financial Year we have held three meetings with CEO Ryan Sparks: in November 23, and then February 24, and August 24 attended by Marco Townson as the club's Supporter Liaison Officer (SLO). It was just Marco that represented the Club at the last one. We are due to have another meeting this November.
It is always work in progress and developments within the Club are always at pace, so we are often playing catch-up in what is always a movable feast.
The key themes running through these meetings are:
Other core agenda items:
Aspects of the Fan-Led Review / the proposed Football Governance Bill.
Improving our Structured Dialogue – improving the Clubs’ fan engagement.
Ownership – The importance of seeing Stefan Rup as improving the Clubs’ fan engagement.
Important achievements for the Trust
Membership
We now have 984 contacts that we have on our InTouch database, an increase of 23 on last year (2023), and the email membership figure now stands at 514, an increase of 5.
We have a total of 272 ‘suppressed’ contacts (an increase of 25 on last year (2023) that we have to go through and identify – This list covers all contacts whose emails have bounced – this could be because they have changed their email addresses, or indeed passed away. It covers members who have unsubscribed or indeed members who have no contact details.
Whilst our membership is respectable, we still need to increase the membership in order to represent a wider and more diverse support base the Club has.
We have made it easier to join than ever before, from when people can enter the website on their phones to the links on social media to our articles, there is always an option to join, and supporters can still pay their membership or renew via paypal and bank transfer by going to ‘Membership Cost’
The Trust Board
We continue to meet regularly, but it has been difficult getting everyone available to meet at the same time. This makes it more pressing that we need more people interested in joining the Trust and getting involved and playing a role on the board. With more board members we can reach out more and be a bigger influence.
You don’t have to live in Bradford to attend meetings (you can attend meetings on Skype) and play a role but living in the West Yorkshire area would help as we need more hands to maintain and expand our work. If you fancy it get in touch on at hello@bantamstrust.co.uk.
Whilst the Trust as an identity has a larger than life presence, as a board, looking to the future, we do need to develop a new generation of Trust activists replenishing the existing board, who I would like to thank one and all for helping the Trust stay alive.
I would also like to give a special thanks to Board member Simon Hagerty, who continues to play a tremendous role in managing our website and getting our articles and documents out there, making them accessible to all.
The Trust is a democratic and independent organisation, and the only body of City fans that is part of a wider Supporters Trust movement on a national scale. We can act as a critical friend of the Club and as a collective campaigning force that can be organised into action. To realise this potential, we need more fans to join and get involved.